I'd rather we call it something that isn't a trademarked name (AP or Associated Press) of another entity.
Yes, I'd also like you guys to consider something else.
I think this is a great idea, but why stop short of a news/marketing organization? This idea could be applied to a broader use case of incentivizing people to do anything:
BTSX related services:
Create good DAC ideas
Develop code for a DAC or submit Github commits
Submit bugs and vulnerabilities
Write, edit, and improve upon DAC wiki documentation
Web site development and content
Testing release candidates
Providing tech support
You could expand it even further which is what I think would be really neat by incentivizing people to create things that are not related to Bitshares like Devcoin does but in a more autonomous way:
A Wikipedia alternative
Constructive forum or reddit-like posts with substance
Ideas and research papers
Anything that involves creativity and time spent by humans that can't be done by a computer or protocol..
General technology related:
Write programs, plugins
Open source services
Mathematical and scientific research..
The use cases are endless and only limited by our imagination. Have share holders vote on the best content and reward a certain amount of coins per day to those whose creations receive the most "up votes" a la reddit. Create a community of productive people that are incentived to be productful more so than simply voluntarily providing their time for free. The general idea being that we can incentivize people for the betterment of society in many ways.