Author Topic: Epic brainstorming session between Marketing and Dev teams.  (Read 16543 times)

0 Members and 1 Guest are viewing this topic.

Offline fuzzy

Were the reddit questions covered at the end of the mumble session? I had to step out after the first hour.

I believe only one question was asked due to time constraints.  Fuz was at a loss as to which one to ask and just went with the top one.  I forget what it was.

I wasnt at a loss dork ;)

Questions go in this order and based on time available:
1) highest number of up votes.  In the case none have votes:
2) in the order asked...so the first questions are asked first. 

Not perfect, I know, but neither are the tools we have currently available :)

I've learned a valuable lesson from attending a few mumble sessions. If you have a question, ask it during the actual broadcast. :)

Unfortunately, you are right.  Maybe I should be a little more forceful with regard to making sure there is at least, say 15 minutes, for subreddit questions.  At the same time, however, we usually have so many questions during the actual hangouts that either:
A) cover a large number of the questions asked in the subreddit, or
B) The topics of conversation are so valuable that it is hard to interrupt the conversations that grow from them...

WhaleShares==DKP; BitShares is our Community! 
ShareBits and WhaleShares = Love :D

Offline abit

  • Committee member
  • Hero Member
  • *
  • Posts: 4664
    • View Profile
    • Abit's Hive Blog
  • BitShares: abit
  • GitHub: abitmore
BitShares committee member: abit
BitShares witness: in.abit

Offline bitmarket

  • Sr. Member
  • ****
  • Posts: 369
    • View Profile
    • BitShares TV
Very good ideas. 

Porn uses funnel pages, squeeze pages, and info pages.  You need to convince people to want to use bitUSD or even bitshares or any bitAsset.  Make affiliate programs where people can convince other people to join so they get a commission as well.  clickbank comes to mind.

bitmarket, are you starting this, whose support do you need for the 2k a month delegate?  Fuz's?  Also breakdown the money aspect of the 2k a month, where will the money be going exactly.

I don't need a delegate position for this at the moment.

Myself and partners are doing due diligence on this niche as we speak along with a few others.  I was just pretty excited about this and shared.

These marketing plans/funnels/graphics etc take months to make.   Biggest challenge we have at the moment it getting dev team to believe in a specific vision and sticking with it a couple of months to build it out.  They spend a couple of months building tech, we spend a couple of months building marketing around what we asked for and it all comes together nicely at the right time.  That is the goal.   Time will tell if we can achieve that.   Its quite a mission with a decentralized community.
Host of BitShares.TV and Author of BitShares 101

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Were the reddit questions covered at the end of the mumble session? I had to step out after the first hour.

I believe only one question was asked due to time constraints.  Fuz was at a loss as to which one to ask and just went with the top one.  I forget what it was.

I wasnt at a loss dork ;)

Questions go in this order and based on time available:
1) highest number of up votes.  In the case none have votes:
2) in the order asked...so the first questions are asked first. 

Not perfect, I know, but neither are the tools we have currently available :)

I've learned a valuable lesson from attending a few mumble sessions. If you have a question, ask it during the actual broadcast. :)
=============
btsx address: hpenvy
Tips appreciated for good work

Offline fuzzy

Were the reddit questions covered at the end of the mumble session? I had to step out after the first hour.

I believe only one question was asked due to time constraints.  Fuz was at a loss as to which one to ask and just went with the top one.  I forget what it was.

I wasnt at a loss dork ;)

Questions go in this order and based on time available:
1) highest number of up votes.  In the case none have votes:
2) in the order asked...so the first questions are asked first. 

Not perfect, I know, but neither are the tools we have currently available :)

WhaleShares==DKP; BitShares is our Community! 
ShareBits and WhaleShares = Love :D

Offline eagleeye

  • Hero Member
  • *****
  • Posts: 931
    • View Profile
Very good ideas. 

Porn uses funnel pages, squeeze pages, and info pages.  You need to convince people to want to use bitUSD or even bitshares or any bitAsset.  Make affiliate programs where people can convince other people to join so they get a commission as well.  clickbank comes to mind.

bitmarket, are you starting this, whose support do you need for the 2k a month delegate?  Fuz's?  Also breakdown the money aspect of the 2k a month, where will the money be going exactly.

Offline starspirit

  • Hero Member
  • *****
  • Posts: 948
  • Financial markets pro over 20 years
    • View Profile
  • BitShares: starspirit
Other industries that could use bitUSD for continuity payments are:

- the decentralised rentals market, such as Airbnb (accommodation) but also markets for network renting of vehicles and any other assets - these are constantly springing up
- p2p borrowing and lending (like btcjam, although btcjam itself may be difficult because branded by btc)
- microcredit  (a lot of this in developing countries)

Offline gamey

  • Hero Member
  • *****
  • Posts: 2253
    • View Profile
Were the reddit questions covered at the end of the mumble session? I had to step out after the first hour.

I believe only one question was asked due to time constraints.  Fuz was at a loss as to which one to ask and just went with the top one.  I forget what it was.
I speak for myself and only myself.

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Were the reddit questions covered at the end of the mumble session? I had to step out after the first hour.
=============
btsx address: hpenvy
Tips appreciated for good work

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
At present we are imagining it like this.

Merchant saves 40% by using bitUSD and offers to pass 20% savings on to customers.

At checkout page customer sees banner in the payment options section. "Pay anonymously and get a 20% discount by using bitUSD" or "Protect your privacy and get a 20% discount by using bitUSD" [hypelink]What is bitUSD?[/hyperlink]

Customer clicks on link.    Goes to a very nice corporate site.  Watches a short animated video (3mins) on how cool bitusd is. How he can download wallet(desktop or phone) and fund it within 60 seconds(cool on ramp not yet public) + spend it at legitimate non porn places like XYZ + with absolute anonymity + that some merchants offer discounts to use bitUSD because bitUSD is so awesome it saves them merchant fees + you earn real interest while the bitusd is in your account, so feel free to get a few extra bitUSD (more than you need for this next purchase)

Once user has funded wallet they are returned to the referring merchant.

Points to note:
Our site is professional. It feels like an Amex black card site.
Our site works for all merchants not just porn sites. Porn will be able to make 20-40% discounts where as Amazon will only be able to give 2% discounts, but it all works the same.
If we can figure out some cool way to make more money on the back end (or get community support donation/dilution/delegate pay)  we can pay an army of sales people to approach businesses in all niches OR give customers a free $5 sample to try us out, or some combination.

Now do me a favor.  Don't make me regret making this post.  Things change and change a lot. Even though deadlines have not been offered, if they were they would be not met. Dont complain this is not happening fast enough or not at all. This will not even be attempted until the product is where it needs to be.

Great breakdown, this should give the community the background needed for results oriented brainstorming! Thank you very much.
=============
btsx address: hpenvy
Tips appreciated for good work

Offline bitmarket

  • Sr. Member
  • ****
  • Posts: 369
    • View Profile
    • BitShares TV
At present we are imagining it like this.

Merchant saves 40% by using bitUSD and offers to pass 20% savings on to customers.

At checkout page customer sees banner in the payment options section. "Pay anonymously and get a 20% discount by using bitUSD" or "Protect your privacy and get a 20% discount by using bitUSD" [hypelink]What is bitUSD?[/hyperlink]

Customer clicks on link.    Goes to a very nice corporate site.  Watches a short animated video (3mins) on how cool bitusd is. How he can download wallet(desktop or phone) and fund it within 60 seconds(cool on ramp not yet public) + spend it at legitimate non porn places like XYZ + with absolute anonymity + that some merchants offer discounts to use bitUSD because bitUSD is so awesome it saves them merchant fees + you earn real interest while the bitusd is in your account, so feel free to get a few extra bitUSD (more than you need for this next purchase)

Once user has funded wallet they are returned to the referring merchant.

Points to note:
Our site is professional. It feels like an Amex black card site.
Our site works for all merchants not just porn sites. Porn will be able to make 20-40% discounts where as Amazon will only be able to give 2% discounts, but it all works the same.
We will have there email address and can follow up with informative videos how they can get the "cool new CD like accounts" that pay higher interest than there bank and they may want to park some USD there.
If we can figure out some cool way to make more money on the back end (or get community support donation/dilution/delegate pay)  we can pay an army of sales people to approach businesses in all niches OR give customers a free $5 sample to try us out, or some combination.

Now do me a favor.  Don't make me regret making this post.  Things change and change a lot. Even though deadlines have not been offered, if they were they would be not met. Dont complain this is not happening fast enough or not at all. This will not even be attempted until the product is where it needs to be.
« Last Edit: November 07, 2014, 01:48:05 am by bitmarket »
Host of BitShares.TV and Author of BitShares 101

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Bm confirmed the funds need not be present to set the schedule.  Thus acting just like a real bank account. The funds will go out if the money is present.  I have asked some follow up questions. I will post them here when answered.

Consumers get:

    Discount on products(If merchant passes them along) +
    Privacy +
    Free samples of bitUSD(possibly if we can make it work. Either delegate funds of other ideas the marketers have)


Merchants get:

    Zero chargebacks
    Zero processing fees
    Zero reserves required
    Potential increased conversions because they offer customers privacy and discounts
    No credit check
    No history required
    Friendlier to banks (Can bank domestically easily. Save on bank and wire fees)

Cons for the customer

    Have to spend 5 minutes downloading a wallet and loading a balance on it before he can get back to jerking off. (Cool on ramps in place but not public yet.)


Cons for the merchant:

    Potential drop in conversions because customer must leave the porn site to learn about bitUSD and might jerk off to this awesome new decentralized bank (like me) and not worry about porn anymore.
    Potentially the stick rate(number of monthly payments the merchant gets) will suffer, depending on the implementation and user habits

Thank you for the great information.  Could a web wallet work in this situation? That would allow them to tie it right into their site and avoid them leaving the site.
=============
btsx address: hpenvy
Tips appreciated for good work

Offline bitmarket

  • Sr. Member
  • ****
  • Posts: 369
    • View Profile
    • BitShares TV
Bm confirmed the funds need not be present to set the schedule.  Thus acting just like a real bank account. The funds will go out if the money is present.  I have asked some follow up questions. I will post them here when answered.

Consumers get:

    Discount on products(If merchant passes them along) +
    Privacy +
    Free samples of bitUSD(possibly if we can make it work. Either delegate funds of other ideas the marketers have)


Merchants get:

    Zero chargebacks
    Zero processing fees
    Zero reserves required
    Potential increased conversions because they offer customers privacy and discounts
    No credit check
    No history required
    Friendlier to banks (Can bank domestically easily. Save on bank and wire fees)

Cons for the customer

    Have to spend 5 minutes downloading a wallet and loading a balance on it before he can get back to jerking off. (Cool on ramps in place but not public yet.)


Cons for the merchant:

    Potential drop in conversions because customer must leave the porn site to learn about bitUSD and might jerk off to this awesome new decentralized bank (like me) and not worry about porn anymore.
    Potentially the stick rate(number of monthly payments the merchant gets) will suffer, depending on the implementation and user habits
Host of BitShares.TV and Author of BitShares 101

Offline hpenvy

  • Sr. Member
  • ****
  • Posts: 451
    • View Profile
Let's start fleshing out the approach. Here's a few ideas:

- Template email to gain attention
- Social media strategy
- Some type of easy to follow infographic or brochure
- Quick 45-60 second video that highlights the features/benefits
- Additional videos to explain the different processes in short, easy to follow steps
- A point of contact (maybe the High Risk Merchant Delegate?)

I have no issue contributing tips for different pieces of the puzzle.  I'd also like to know more about the modified client this customer base will use.
« Last Edit: November 06, 2014, 10:41:22 pm by hpenvy »
=============
btsx address: hpenvy
Tips appreciated for good work

Offline gamey

  • Hero Member
  • *****
  • Posts: 2253
    • View Profile
 
We need to put the idea in someone's head who is willing to make a 'cannabis of the month' club. This would be similar to a 'cake of the month club'. Very illegal but if recurring payments are setup you might be able to seed the idea in some aspiring weed seller.
I speak for myself and only myself.