Urget Request:Great initiative MethodX. Upvoted all 4 threads and negative sounding comments.
I have one urgent request which I think you'll be happy to accommodate so that we can measure the effectiveness of this marketing effort. Can we change the download URL in the reddit posts to point to:
http://bitshares.org/downloads/?citizen=marketing.methodx I've been working with cass and Brian to bring public facing stats for the
http://bitshares.org site that we can all have access to. I've also proposed some basic foolproof ways of tracking who is referring traffic to the
http://bitshares.org hub site. See my original post on the subject here (
How to measure marketing effort effectiveness and public facing traffic stats...):
https://bitsharestalk.org/index.php?topic=11023.0
Feel free to just use
http://bitshares.org/downloads/ or give reddit readers a choice of both. I know some will be uncomfortable with referral links looking a bit spammy in certain situations/posts. You might feel this is one time when the querystring referral code would look out of place. Either way both links with and without would currently get tracked and we'll all be able to see the referral URLs in the traffic reprots. This means that whichever is used it'll be clear that the traffic is from a MethodX inspired marketing initiative.
The benefit of using the querystring referral code is that if it is consistently used then it's going to be easier to aggregate traffic sent by one marketing delegate, or indeed non-delegate - see my post above for more details on this, over time and across campaigns/initiatives. This aggregated traffic can then be associated with a BitShares id via the querystring that will show up in the traffic logs and we'll then be able to have a league table of sorts to show who is generating the most traffic to the main site. I intend to build this league table too.
For this reason, and others, I think it's really important for any marketing effort going forward, community or otherwise, to send traffic to the main
http://bitshares.org site where we can capture and measure it. As mentioned in my post, this does not exclude marketers setting up sites like MethodX's great
http://whatisbitusd.com higher up their funnels as long as they end directing traffic to
http://bitshares.org for the trackable conversion goals that we'll work together to set up.
In order to have an effective marketing strategy we need to be paying more attention to measurement. Metrics will allow us to measure success and also where we have gaps and are failing. Public facing stats is the first step on the road to allowing those with the desire and the skills to help shape our marketing effort so that it is hugely successful. Again more thoughts and details on this in my post - plug plug - please read it if you haven't already
https://bitsharestalk.org/index.php?topic=11023.0I'd love for the current reddit marketing efforts to have it's traffic show up in the stats that are being collected as I write this. They won't do that if the link directs people to Github where we don't have, and never will have, any insight in to traffic.
In addition to the public stats, soon I'll be posting up a small one page site where you can subscribe to a weekly email report that top lines the traffic to
http://www.bitshares.org.
All of this will feed in to some other work that I'm planning that I hope will help with the marketing effort. Stay tuned.
Metrics, metrics, metrics people. Say it loud now!
Topic: Come upvote our bitGOLD giveaway threads on reddit please! (Read 8370 times)
