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Offline davidpbrown

Target driven marketing and PR
« on: March 23, 2015, 05:17:12 PM »

I'm playing devil's advocate again..  8)

I do not know who is doing the marketing and PR now; it seems opaque but I wonder there is a lot of money thrown to marketing delegates and we should expect equivalent quality output to what we see from the devs.

A couple of points as I see them today..

The 25 most exciting bitcoin startups
23. Coinapult: Pegging bitcoin to commodity prices
and where is BitShares?

Then a simple test. The profile of BitShares on Google news looks really weak..  :-[

For all the efforts to chatter among ourselves and the usual cryptocurrency crowd, perhaps we should be reaching out in the way that those other 25 startups are doing. Surely more could be done than our relying on marketcap being a curiousity for those looking for opportunity?

With the damage done to the marketcap recently, I am frustrated to not see marketing to compensate. Regular press releases might help?..

Offline speedy

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Re: Target driven marketing and PR
« Reply #1 on: March 24, 2015, 12:39:32 AM »
I think marketing is overrated and generally ineffective. Anytime we try to promote ourselves to anyone able to understand crypto, we get buried as "just another altcoin".

Also getting people in Argentina/Venezuela to save in BitUSD will take years.

IMO to really establish a userbase we need to have an orderbook like this: BitShares will soon be able to do anything Bitfinex does, they are massively successful without any marketing.
« Last Edit: March 24, 2015, 01:08:10 AM by speedy »

Offline rgcrypto

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Re: Target driven marketing and PR
« Reply #2 on: March 24, 2015, 09:42:10 PM »
Right now the barrier to entry (in tech skills) are very high. So yes, in many aspect advertising is ineffective.

But with a mobile wallet for example we can start to do some very cool stuff. For example, Facebook advertising
for RSVP in meetups in Argentina is really working well. The people who show up are guided through step by step on how to
setup a wallet, fund it and trade.

fav-desu is doing really cool "giveaways" that bring in new users everytime he does one. I promoted the BitShares 101 ebook to everyone who has an interest in bitcoin on Facebook and I've hit the bell curve where now, it's not as effective anymore. (Email list of about 300 now)

After many different test, I decided to hold my funds for Meetups and Product launches (moonstone, limewallet, etc)
I suggest looking into to see which affiliate are bringing in users if you are curious.

Press Releases should be done yet we do not have someone to write them now. (I'm french and PR needs perfect syntax/grammar)
Every Press Releases cost at least $300. But with that we can hit bloomsberg, techcrunch, etc.

Offline kenCode

Re: Target driven marketing and PR
« Reply #3 on: March 25, 2015, 11:58:21 AM »
Good points.
Alexa doesn't even have cass's logo in there:
Also, I've used this site for over 15 years now, they're awesome at submitting all the related BitShares sites to the major engines:
..and so on...
You can submit to them once a month or so.
Google Webmaster Tools has a great fetch as well:
Should I be doing this, or maybe @cass or? We'll be done with the wikipedia page in a week or so, could do it then, but maybe we already have an seo/sep Delegate(s)?
Please and thanx :)