Take the BTS that is supposed to vest into Adam K. Ernest's pocket, either 10 million of it or the remaining ~27 million BTS and use it as incentive for a company or companies to adopt bitUSD into their websites via the shopping cart plugins. Companies like Ting Mobile, Republic Wireless, thinkgeek.com, Digital Ocean, HushMail, Uber or one of the bitcoin friendly's like Overstock and NewEgg, give 1-3 of them 10 million BTS each that will still vest over the 2 years. 10 million BTS is $50,000 at these low levels. They would stand to make a lot of money and they wouldn't have to do much besides accounting for the new payment method.
You could give them a delegate to mitigate peg fluctuation against them too. It's a win win for whoever takes it and it can't hurt BitShares.
I think it has been proven that adoption has to come by large influential players that adopt the bitAssets and are able to push them marketing wise through their own funds funnels. This would have to be a whale who has skin in the game. Incentivizing someone with a large stake would give them the skin needed to push adoption through use of bitUSD on their products. Grass roots and timely adoption can't keep pace with bitcoin's power draw. Hell, the moonstone thing couldn't even get 100 retweets and the ones they got were probably laced with a few dummy accounts made by various users here. It seems that the community has shrunk and there maybe 50-100 active users while everyone else sold off and goes back to bitcoin or dogecoin. Something like this would bring them back and a whole lot more. It's too bad I3 never did anything like this a year ago with the millions of shares they had when they worth a whole lot more too.
It's a hell of a lot better chance than what Adam would bring us through FollowMyVote.