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Offline domsch

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An open proposal to the community and Brian/Dan
« on: December 23, 2013, 04:40:29 PM »

Great first introduction by Brian. It is a relieving to see someone take on the marketing aspects of the project. But as others said: actions speak louder than simple words. That's why I would like to get in touch with Brian and discuss the entire marketing plan in detail. I'm sure that we will have a great chat on the potential of Bitshares/Keyhotee/I3 and share our expansion plans, ideas and just have a random chat to get to know each other.

I may not be the most active on this forum, as I was just a lurker until recently becoming active, but I definitely think that I can and want to contribute to the success of the project.

I3 and Bitshares can be treated as a technologically advanced start-up that is trying to disrupt and resegment an existing market. The I3 team is done a great job on the product-side but as I had mentioned in my thread, Customer Development is currently being neglected. This is where I want to work with you side-by-side with the I3 team and my people. I will create a short "To-Do" list to present my solution.

But before getting to the fun part, I will give you a brief description of who I am: My name is Dominik S. and I'm an Italian entrepreneur. I fluently speak English, German and Italian. I am an addict of philosophy, reading, start-ups and technology that share my ideology of creating freedom and to completely erase the current threat in our society: Our very own monetary system. 
I am well connected in the start-up scene around the world, but I would focus my connections as of now to London, Berlin, Singapore, Hong Kong and India (because of a partner). The industries I worked in are: Affiliate Marketing (learned A TON from there, especially about creating websites that convert), Advertising and Media (different advertising forms and where to buy cheap traffic), Entertainment  (how do you create addictive games?) and well, the Adult Industry. I first got to know about Bitcoins in 2010 when a seller requested to be paid in Bitcoins. Since then I kept myself up to date with the entire crypto currency world. And lately I came to a stop at Protoshares/Bitshares. A friend introduced me to the system and I instantly knew that this project had tremendous potential. That's why I want to dedicate my time to work on establishing this project.

Either way, lets get started. As I said earlier, I want to work side-by-side with Brian on Customer Development and eventually, work locally together and build an entire team that works with us on solving centralized problems with decentralized solutions.

Customer Development is a simultaneous process with Product Development. That means that the teams focused on pushing the product out the door (sales and marketing) need to get started with a proper plan already before the release of the actual product. And obviously statements like "build the product, users will come don't worry" are blatant lies and never work. Most of the time, Customer Development is the first step every start-up takes (even before creating a product). The reasons are obvious: You need to get a confirmation that there is demand for your product and that you are really solving a problem that not only you, but millions of people have. After this confirmation, you tailor a minimum viable product that solves the exact problems your users have. During the entire product development process the customer dev. team works on a plan on how to make a perfect product launch, how to go from 1 user to 100k and how/where the product will be advertised.

To my understanding, we are still in a very early stage of Visionaries.  The community around I3 is constantly growing but it still mainly consists of Visionaries and Tech-Enthusiasts that are interested in the technological composition and factual use of the disruptive projects. In addition to that, most of the potential adopters are currently waiting for I3 to hold on their promises and release a functional new product (i.e. Keyhotee). If I3 succeeds with that, they(or rather we) need to work on the next step: Widespread adoption of non-techies.

Widespread adoption of non-techies is what the entire ideology behind I3 is: Solving centralized problems with decentralized solutions. As we all know, the problems and needs of techies are distinctively different from the problems of our average citizen. That is why a great effort of the entire operation needs to be put into these 3 steps (pictures taken from the book "The four steps to the Epiphany" - great book, really).:
  • Customer Discovery
  • Customer Validation
  • Customer Creation



Due to to keeping this thread shorter and since I3 already has done an adequate job on customer discovery/validation with Protoshares, I will only focus in-depth on explaining Customer Creation.



Customer Creation



The only question the entire team should ask themselves is: How do I solve problems that are non-existent in the mindset of my potential users? That means that before even thinking of gaining widespread adoption, we first need to create problems to solve. We need to make it clear where the flaws inside our monetary system lie, why they need to be solved and most importantly, why our solution is the best for them. This protracted process of creating the problem and offering the solution should take more than 6 - 8 months and requires patience from all parties involved in the project. But once we get started, the snowball of the revolution can not be stopped.

What we can do

  • More appealing product websites: I personally know the creators of https://www.giftcoins.me/ , http://buygiftcoins.com/#home , https://www.maxxo.com/ . I know how to create easy to understand websites, where the main purpose of the website will be seen at a first glimpse. With the right product development team and a clear vision by the customer development team, I'm sure that we can create the best looking website in the crypto-currency space.
  • How-To Websites/Games: Think of this as an interactive websites that explains our intentions and requires actions to be taken from the viewer. What I want to create is something similar to http://www.google.com/green/storyofsend and http://www.google.com/insidesearch/howsearchworks/thestory/ .
  • Giveaways and competitions:Giveaways don't necessarily just create costs: They ask for involvement and users get interested in the project/the ideology. Giveaways do also create some form of reciprocation: "I got something for free, I will try m best to pay back the favor." Competitions instead require commitment and consistency. The more work is required to get something, the more committed I get for the project and once I get started my decisions and actions will be consistent. “It is easier to resist at the beginning than at the end.” – Leonardo Da Vinci
  • Games:This should not be understood as an actual game where a Bitshares gunman is shooting down Dogecoin and Quarkcoin. But rather something similar to SatoshiGames that increases the adoption and usage of the coin. Sadly, I could not come up with something while writing this down - but I will think of this thoroughly within the next few days.
  • Guerrilla Marketing!!!: Lets say f*ck it and make posters of hidden entrances on buildings that say "Enter the future at bitshares.com". Obviously this needs to be planned beforehand and requires the allowance of the state, and obviously we need a better PR stunt than my half-assed idea.
  • Videos that actually explain what we do: Simple. Do you want a video that explains our activity in a funny, yet easy to understand way such as http://www.youtube.com/watch?v=ZUG9qYTJMsI . Or do you want something dull like http://www.youtube.com/watch?v=7LPU3RNDuNI
  • Public speeches and meet-ups: In May I will be staying at Hong Kong for a month. Currently I'm still negotiating with the Hong Kong government to fund one of my projects (think of it as an open accelerator that gives everyone the chance to learn about start-ups). That means I can arrange a talk (or even a seminar) in Hong Kong and invite the press/entrepreneurs/important people and openly present the ideology behind Bitshares and explain what problems the system solves. I had already mentioned something like this to one of the exec's from http://www.investhk.gov.hk/ and I can definitely push this harder. But obviously we would not stop here, and we can even arrange meet-ups where we can discuss/share ideas. And as someone stated, Ted talks are quite possible and will give us exactly what we need.
  • Cold-calls/emails with companies: As I had mentioned, I am well connected in some of the major metropolis in the world. That means we can ask hundreds of companies if they are interested in a system like Bitshares and if not, we will get the reasons behind their decision and understand what is wrong and is halting our growth. 
  • PR campaigns: The value of a crypto-currency is highly dependent on its marketing. As a confirmation: look at Dogecoin. The difference between Dogecoin and Bitshares is that one is a complete joke and the other is a problem solver. Imagine what could happen if the same hype created from Dogecoin, will be done with a crypto-currency that gives its holders an actual value? Forbes India, Yourstory.com, BusinessInsider, Allthingsd, Techcrunch etc. are potential news-outlets that can and will make posts about Bitshares. In addition to that, I can get us an interview on one of the major TV Shows in Germany, Austria, Switzerland and Netherlands called "Galileo".
  • Social Media: I know that most of the users here hate Facebook (so do I), but in today's time and age you can simply not look away from the advantages of participating in social media. The potential of reaching millions of people and garnering interest for our project require involvement.
  • Trading Platform and Wallet: This is rather a personal project that I am interested in creating. But what I want to do is create a wallet similar to KryptoKit that offers its users maximum security (not discussing how, for obvious reasons) and includes modern technology like NFC. And a professional trading platform for day to day trading for BitShares is also something I have been interested in for a long time. This is a monstrous project that requires the proper licences and investments. I will see what I can do, maybe we can create something together with I3. But obviously I will call for involvement from the community. More about this in the near future.




Conclusion

Sorry for not getting into too much detail but I rather just wanted to focus on a few aspects to not reveal too much - and my ability to write is currently limited since I am not on my PC. Either way, the reason why I created an open thread, instead of messaging this to Brian, is because I first want to get the opinion and acceptance of the community before talking privately with Brian and Dan. Therefore: Please post what you think below and let me know if you have any questions.

TL;DR: I will influence my ideas and experience in gaining widespread adoption in the BitShares project and will work with Brian on creating a Customer Development team that leads to the success of this and other projects.

To Brian and Dan: If you want to hear more, please contact me via PM and we can share contact details.
« Last Edit: December 27, 2013, 09:01:03 PM by domsch »

Offline bytemaster

Re: An open proposal to the community and Brian/Dan
« Reply #1 on: December 23, 2013, 04:58:33 PM »
Great post, I will direct Brian your way.
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline MktDirector

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Re: An open proposal to the community and Brian/Dan
« Reply #2 on: December 23, 2013, 05:26:35 PM »
Domsch,

You have some great ideas, many of which are already in development, some of which are original and worth considering. Feel free to PM me directly your contact information and I'd be happy to discuss some of these with you.

-B

Offline rysgc

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Re: An open proposal to the community and Brian/Dan
« Reply #3 on: December 23, 2013, 05:35:28 PM »
Guerrilla Marketing , I like that idea, oldskool but it get's peoples attention. I can put them on here in the Caribbean islands
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Offline domsch

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Re: An open proposal to the community and Brian/Dan
« Reply #4 on: December 23, 2013, 05:53:33 PM »
Domsch,

You have some great ideas, many of which are already in development, some of which are original and worth considering. Feel free to PM me directly your contact information and I'd be happy to discuss some of these with you.

-B

Sounds good, sending you a PM now.

Offline onceuponatime

Re: An open proposal to the community and Brian/Dan
« Reply #5 on: December 23, 2013, 07:01:34 PM »
Makes me want even more to keep on buying protoshares!

Offline wasthatawolf

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Re: An open proposal to the community and Brian/Dan
« Reply #6 on: December 23, 2013, 08:10:07 PM »
Developing a good "How to" or more specifically "What is" website is key in bringing on people that are less in tune with the bitcoin space.

While I really like the aesthetics of the new protoshares.com site, it assumes a certain base level understanding of the bitcoin protocol, its basic function and its many iterations.   To really draw in the average person, the DAC concept needs to be dumbed down so that my parents and grandparents can really begin to understand what DACs are and the many advantages they offer. 

I still have trouble explaining the DAC concept to people unfamiliar with bitcoin so this might be one of the most challenging things to produce.

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Re: An open proposal to the community and Brian/Dan
« Reply #7 on: December 23, 2013, 08:33:56 PM »
Guerrilla Marketers: Are any of you Clapton fans?

Take this to some old alleyway in New York but write "Larimer is God" or "Bitshares > Bitcoin"





Offline bytemaster

Re: An open proposal to the community and Brian/Dan
« Reply #8 on: December 23, 2013, 08:56:09 PM »
Guerrilla Marketers: Are any of you Clapton fans?

Take this to some old alleyway in New York but write "Larimer is God" or "Bitshares > Bitcoin"


Please don't write Larimer is God....  too much responsibility and centralization ;)
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline domsch

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Re: An open proposal to the community and Brian/Dan
« Reply #9 on: December 23, 2013, 09:37:48 PM »
Developing a good "How to" or more specifically "What is" website is key in bringing on people that are less in tune with the bitcoin space.

While I really like the aesthetics of the new protoshares.com site, it assumes a certain base level understanding of the bitcoin protocol, its basic function and its many iterations.   To really draw in the average person, the DAC concept needs to be dumbed down so that my parents and grandparents can really begin to understand what DACs are and the many advantages they offer. 

I still have trouble explaining the DAC concept to people unfamiliar with bitcoin so this might be one of the most challenging things to produce.

I thought exactly the same when visiting protoshares. (nothing against super3, he is doing a great job really). Improving the user experience is to make the usage as simple as possible and offer a short 2 - 4 word introduction to what problem the product solves.

If you look at https://www.simple.com/ you realize that they want to help you manage your banking relations and offer transparency
https://trychec.com/ - Sell anything, anywhere. A simple 3 step process and you are able to make money already.
https://www.zopim.com - real time customer satisfaction
https://www.mint.com/ - manage your monthly expenses/income
https://do.com/ - get shit done
https://www.infinit.io/ - easily send files

Just some of the websites of my "awesome website designs" list which I work on daily. The Invictus Innovations website could look similar to http://www.6wunderkinder.com/ for example.

Obviously explaining Bitshares in layman terms requires a lot more effort, that is why I think an interactive "How it works" or "Tour" page on the website that explains the projects (Bitshares and Keyhotee) in a funny/easy way will bring clarification to our average user. But the most important work for the marketing team is to not only explain the intentions of Bitshares, but to create an entire movement. We need to influence the users to take action against grievances and get them to independently spread the solutions offered by Bitshares (i.e. word of mouth).  Once Brian/Dan contacted me I can try and get to work with them and present some more ideas to the community/them. 


Offline domsch

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Re: An open proposal to the community and Brian/Dan
« Reply #10 on: December 23, 2013, 09:54:12 PM »
Btw if you guys are interested in interactive websites. Really check out http://www.zensorium.com/tinke/ - I love it!

Offline luckybit

Re: An open proposal to the community and Brian/Dan
« Reply #11 on: December 26, 2013, 06:37:19 AM »
I think you have a good idea. Let's try and discover a formal DAC construction system?

I think the key to making it work all is to find a way to get members of the community to work directly or indirectly for the DAC. Involvement is a way of saying it, but if you want people to put up posters, put urls in signatures, or do guerrilla marketing then you have to give them a stake which increases in proportion to their level of commitment/involvement. I think if we get that right then the community will start marketing the DACs by itself.

So here is how I suggest we start. While the idea I presented in the past was to create a DAC to handle it, I think since we don't have a DAC will we have to start by going about it the human way and slowly automate functionality until it becomes a DAC.

So you've taken the first step by presenting your proposal. We do not yet have Proof of Stake voting so the community should first somehow vote on it to approve or disapprove your marketing plan. If the plan is approved then you will need to come up with a step by step to-do list so that members of the community can become your street team and get rewarded with shares or credits in the case where shares do not exist yet for this purpose. This would mean you'll have to keep a spreadsheet with coin addresses, as well as keep track of who followed through.

About giveaways, when I hosted a giveaway it was also required that they do something in exchange for receiving their portion of Mastercoins and it was also limited so that each only gets to do it once. One individual complained that it was bait and switch because the title of the thread was giveaway but I was asking for signatures and other proof. It may be helpful not to call it a giveaway, but more a reward for participation. If you call it a giveaway you will attract people who want something for free and who may not even know what it is.

About reputation, it is critical that we get reputation right. The vision I have (since you call us visionaries), is a situation where the DACs are are the center of our eco-system. We move away from the traditional labor or full time job based model into a model where it's task oriented and problem solving.

So to create a prototype or protoDAC which uses Proof of Commitment you need:

1. Reputation (prestige, status, badges designating role, effectiveness rating, etc)
2. Credit (If they attain a badge and are in a role they should be credited for verified completed work)
3. Tasks - (to-do lists or DAC instruction sets)

It's cheaper to say lets use volunteers but then you get what you pay for, you get people who can eventually quit their jobs to build and operate DACs. Building a DAC requires a lot more than just programmers, and we have a lot of people here who in an ideal situation would quit their jobs and work directly for DACs. If you show the world that you can build a functioning economic ecosystem which is self contained enough that people work for DACs exclusively then you can show the world another economic model.

Some open questions:

How much do we want to spend on marketing? The first thing to decide is a budget. Once you have a budge in place you can decide other things.

How would you like to get paid if at all to do certain tasks? Since we don't really know how much certain tasks cost we probably should have some surveys to find out, alternatively you could pay at a rate relative to what people would get working for a corporation but when you're global and online a lot of things are cheaper.

What would it take to get community members to quit their job and spend their day doing DAC tasks? Ultimately no matter what these tasks will have to be completed each and every time to build a DAC and every DAC seems to follow a similar pattern so if I were trying to build a DAC I don't want to have to set up a website, set up an exchange, do the art work, create the messaging, handle the marketing strategy or any of that. The DAC should build itself through us because the incentives are structured in such a way that these are self building DACs.

So in order to streamline a self building DAC kit or self building DAC manufacturing then we start with the basic components. Off the top of my head every DAC starts with an outline, a whitepaper or set of instructions on how to build it. This includes the service the DAC will offer, the problem the DAC is trying to solve, how much funding the DAC will need, some crowd funded mechanism of funding it, a list of tasks or bounties which have to be filled from start to finish in order to complete the DAC.

All of that should be released at the same time in a formal package and every DAC should at least come with a similar sort of instruction manual. I don't have a name for this but basically the way to think about it is just as you would think about source code which feeds instructions the computer, DAC instruction sets are to tell the human workers how to construct and operate the DAC.

An example To-Do list (DAC instruction set) could be like

1. Crowd funding figure must reach X amount. (set funding target)
2. If crowd funding figure reaches X amount then roles/jobs in these categories must be created, tasks/bounties for these roles will be created, assignment to humans on first come first serve basis. (determine assignments)
3. Proof of Commitment algorithm determines how much funding goes to each bounty/task or a committee of shareholders decide on their own. (measure participation/commitment and set bounties)
4. Every task is checked, audited, every participant who successfully does a job is rewarded with credits for a job well done and a badge to signify they have experience. (reward a job well done and track experience of participants)

The badges are necessary, as is the crediting system, because then each member of the community can collect these badges which can immediately indicate their level of experience. Badges can represent levels, so if a particular DAC employee if you want to call it, or DAC bounty hunter decides to go work for another DAC then that DAC would immediately know exactly the level of experience they are at and it could all be an automated process.

If the system were set up how I envision it then you could have DAC employees like

1. An individual who could write DAC documentation for a living. This individual would be rated over time and go from novice to expert. As an expert this individual would get bonuses depending on the algorithm used to reward the credits.  If the algorithm is PoC then the payout would be according to that algorithm but every DAC could have it's own payout algorithm so that over time an individual can decide to not work under certain payout algorithms they don't like.

2. An individual could do DAC artwork for a living. This individual would be rated over time and if their work sucks they would not go from novice to expert but if the work is good then they will. The algorithm should always allow for measuring the quality of their work in a decentralized manner using human beings to rate. Just as with the first example if there are plenty of DACs in the ecosystem then eventually the artist will be able to select the DAC they want to work for based on the payout algorithm they prefer.

3. An individual could be a DAC programmer for a living. In this role the individual would write code, the code would be audited by the community and could even be rated by peer review. If the DAC programmer consistently writes buggy code with securities holes then that should go on their record but if their code is clean, consistently passes security audits, then they should be rated an expert. Once again you can use a badge system to finely tune it so that successful projects by the programmer in certain areas like say cryptography could win the programmer a specialist badge in cryptographic protocols. This badge would allow the programmer to go to any DAC and work for it based off previous experience.

4. An individual could be a DAC marketer for a living. In this role the individual is part of or the leader of a marketing team. The individual is either given a set of metrics and goals or they are in charge in strategy. In general their success should be measured statistically and if the statistics don't look good they should be rated novice by the community but if the statistics look good they should be rated expert.

Now some problems could occur in the case of collusion and for this reason voting pools should be anonymous and selected at random. Voters should be paid to give them incentive to want to rate others work. So this job would be similar to the kind of jobs you see with Bitcoinget where you just need some human being to look at something or review some code. Over time the work of the reviewers should also be reviewed in the same way so that quality reviewers get paid the most.

These ideas are a bit radical and may be too much for right now but if we are serious about building DACs we should create our own work or task distribution processes and tie that in with share/coin distribution so that the incentives are aligned similar to how they would be if we were working for a real corporation.

Only in this case these corporations would be decentralized, autonomous, and there are no bosses. The only boss would be the community itself which would review everyone and everything with incentives for it. I believe the best way to market a DAC is to show what a DAC is and the only way to truly know what it is would be to work for it and be serviced by it, so the community has to interact with DACs on both these levels just as they would with corporations in the world.





« Last Edit: December 26, 2013, 06:56:41 AM by luckybit »
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Offline luckybit

Re: An open proposal to the community and Brian/Dan
« Reply #12 on: December 26, 2013, 07:05:35 AM »
Developing a good "How to" or more specifically "What is" website is key in bringing on people that are less in tune with the bitcoin space.

While I really like the aesthetics of the new protoshares.com site, it assumes a certain base level understanding of the bitcoin protocol, its basic function and its many iterations.   To really draw in the average person, the DAC concept needs to be dumbed down so that my parents and grandparents can really begin to understand what DACs are and the many advantages they offer. 

I still have trouble explaining the DAC concept to people unfamiliar with bitcoin so this might be one of the most challenging things to produce.

I think we need to develop an economic ecosystem which leverages crowd funding to reward human builders and operators of DACs. It seems I'm the only one pushing for this, but if DACs offered "good jobs" then you would have no problem finding talented people to fill the bounties. It's a matter of crowd funding primarily and also a matter of creating an ecosystem which isn't going to be easy because it's not really been done before.

The badge based system of certification has been discussed before. You can see the concept at Open Badges http://openbadges.org/

But the idea of human beings working for software based autonomous agents is straight out of science fiction to most people. The way to make this idea catch on fire is to take it out of the realm of science fiction and have a welcoming inclusive website with phrases like: "Anyone can work for a DAC"   "We have jobs for everyone from any background or experience level" "If you want Bitcoins, work for abcDAC"

That kind of marketing will sell the DACs to people who are trying to get paid and who have time. People who have money will have to be pitched Angelshares. People who need services will be pitched in a different way. All three are critical components of a healthy economic ecosystem.

If you have no one working for the DAC then the DAC is just another app or altcoin and people won't get it. If no one uses its services (no demand) then it wont make a profit, shareholders won't get the dividends, it wont be self sustaining. If it does not receive crowd funding then it will not have the initial catalyst to build the whole thing.


« Last Edit: December 26, 2013, 07:10:19 AM by luckybit »
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Offline Lighthouse

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Re: An open proposal to the community and Brian/Dan
« Reply #13 on: December 26, 2013, 07:08:11 AM »
You might be interested in this proposal currently circulating.


Application Specific, Autonomous, Self Boot-Strapping Consensus Platforms (And the DACs that live on them)
https://docs.google.com/document/d/1PBjrpMBViJh1-QrWJ80XMcQmhqcG3NhhoeSn0C_ML7Y/edit?usp=sharing
Before you say the price of PTS is too high, take a look at theThe Reason.  Protoshares are an entirely new type of Cryptocurrency, one that pays to hold.

Offline luckybit

Re: An open proposal to the community and Brian/Dan
« Reply #14 on: December 26, 2013, 07:13:50 AM »
You might be interested in this proposal currently circulating.


Application Specific, Autonomous, Self Boot-Strapping Consensus Platforms (And the DACs that live on them)
https://docs.google.com/document/d/1PBjrpMBViJh1-QrWJ80XMcQmhqcG3NhhoeSn0C_ML7Y/edit?usp=sharing
That proposal mirrors what I'm thinking about with the exception being that there could be artificial intelligence at the center (there is no top) which gets feedback/commands from shareholders to better achieve the goals of shareholders. Ultimately it's not hierarchical and there really is no top, it's flat and anyone who works for the DAC becomes a shareholder as a payment received for their level of commitment according to the PoC algorithm.

Apparently we are on the same page. Let's work together on this and blend ideas into something great.
« Last Edit: December 26, 2013, 02:29:06 PM by luckybit »
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