Why charity is good for business

[liondani]

 

[38PTSWarrior]

http://www.theguardian.com/small-business-network/2013/jul/17/setting-up-charity-good-business



"Do good, have fun, and the money will come" is one of Sir Richard Branson's better known quotes. In spite of a challenging economic climate, more and more small businesses are taking pleasure in doing good and setting up their own charities and foundations. And while the founding principle of a successful philanthropic venture is a genuine desire to make a difference, there is also a business case: social responsibility engages staff and customers and raises a company's profile in the local community, all of which can contribute to future business growth. A win-win situation.

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