I would be fine with a 2D animation similar to what the introduction movie gives .. however .. it will take some time to describe what bitshares is to them .. I was talking ALOT with Arlene to improve here awesome info graphics .. you need someone to do this with them too ..
Standard 2d explainer videos are a dime a'dozen. They get buried amongst the hundreds of thousands of other 2d videos out there.
If we spend the money on something like this, it has to be of viral quality and have some "punch", something people will want to share.
Even a little humor can add the punch I'm speaking of: https://www.youtube.com/watch?v=0YwMwTZw12k
I 100% agree that videos and marketing need to be of the highest quality possible.
I watched that razor video and laughed more than once - I usually HATE adverts
This reminds me of something Deborah Meaden said on the UK tv show Dragon's Den. 'Spend at least £3k/month on marketing or don't bother.'
I would imagine this is even more true with so many "average" videos floating around on youtube.
If I'm going to show these promotional materials to my friends then it better be GREAT or I'll be too embarrassed to push it. You have to make people laugh, most (young) people don't care enough about their banking services to be interested unless it's both informative and funny.
'If you want to tell people the truth, make them laugh, otherwise they'll kill you.' Oscar Wilde.
People don't like change and don't want to hear that their money might not be as safe as they think. We need some humour-trojan-horses. There needs to be a separate reason to share the video other than ways they can benefit from bts.
If I was to make a video I'd probably highlight things everyone hates about the current banking system; queues, paperwork, banking hours etc. and make skits out of them with the bts equivalent in comparison. Hopefully in a way that wasn't too gimmicky or not-genuine. I think that $1 razor video is a great model to follow. It pointed out obvious flaws in the current way people buy razors and made their NEW way to buy razors sound fun and the obvious thing to do.
I support kenCode on this kind of thing.
I'm also a big fan of the #blockchainHR campaign, accountability is what stops us from drifting back to the corrupt ways we're here to escape.
I will be voting for worker proposals or initiatives you put up after the next update, Ken
EDIT: Just watched the showreel on http://wildek.com/
If you've already got a good relationship with them Ken I think it would be foolish not to make use of their services.