Why have bitAssets been renamed to SmartCoins in 2.0?!

nomoreheroes7 · June 17, 2015, 02:41:30 PM

Quote from: lakerta06 on June 17, 2015, 02:03:44 PM
Why not SmartMoney? Is there a legal issue with using "money" ?

Meh. Just doesn't sound...sexy enough.

:P

lakerta06 · June 17, 2015, 02:03:44 PM

Why not SmartMoney? Is there a legal issue with using "money" ?

fav · June 17, 2015, 01:59:44 PM

Quote from: cass on June 17, 2015, 01:48:54 PM
Quote from: xeroc on June 17, 2015, 01:41:54 PM
Quote from: cass on June 17, 2015, 01:27:21 PM
As i understand, SmartCoin is the umbrella brand but BitUSD, etc. will still remain .. but not under umbrella brand BitAssets, right?
I am fine with that .. but we need to communicate it properly!!

Personally i like BitAssets ...but i get the point .. when you want to describe BitAssets as a stable fiat market-pegged currency, most people won't get it!
Smartcoins are able to imitate every stable currency out there.. sounds easier to me .. but again .. i like BitAssets .. and i'm also thinking many have noticed BitAssets
during the past months .. anyway ...

+5%

SmartCoin is much easier to market to non crypto folks as digital money. no need to explain the bit part, or associate it with bitcoin or cryptocurrency in general.

cass · June 17, 2015, 01:48:54 PM

Quote from: xeroc on June 17, 2015, 01:41:54 PM
Quote from: cass on June 17, 2015, 01:27:21 PM
As i understand, SmartCoin is the umbrella brand but BitUSD, etc. will still remain .. but not under umbrella brand BitAssets, right?
I am fine with that .. but we need to communicate it properly!!

Personally i like BitAssets ...but i get the point .. when you want to describe BitAssets as a stable fiat market-pegged currency, most people won't get it!
Smartcoins are able to imitate every stable currency out there.. sounds easier to me .. but again .. i like BitAssets .. and i'm also thinking many have noticed BitAssets
during the past months .. anyway ...

xeroc · June 17, 2015, 01:41:54 PM

Quote from: cass on June 17, 2015, 01:27:21 PM
As i understand, SmartCoin is the umbrella brand but BitUSD, etc. will still remain .. but not under umbrella brand BitAssets, right?

I am fine with that .. but we need to communicate it properly!!

cass · June 17, 2015, 01:27:21 PM

As i understand, SmartCoin is the umbrella brand but BitUSD, etc. will still remain .. but not under umbrella brand BitAssets, right?

xeroc · June 17, 2015, 01:19:52 PM

Quote from: bytemaster on June 17, 2015, 01:16:40 PM
The "Devs" are trying to stay out of branding issues and trusting Max W, Adam, and MikeX.

... and couls they enlighten the community about their reasoning and join the discussions?

The decision seem to be made without community consensus (whatever that means)

bytemaster · June 17, 2015, 01:16:40 PM

The "Devs" are trying to stay out of branding issues and trusting Max W, Adam, and MikeX.

xeroc · June 17, 2015, 10:27:53 AM

Quote from: OldMan on June 17, 2015, 01:53:34 AM
Smart is a terrible prefix - trendy, awkward and very difficult to market.

BitAssets piggyback the collective understanding that BitCoin has built over the past six years.

BitSomething = CryptoSomething

Smart also instantly alienates huge demographics of users and really only appeals to the 20 something and younger crowd.

I can't believe the devs are considering such a move, if in fact they are.

Immense damage to an already confused brand.

Just don't.

I tend to agree .. though I wouldnt call crypto a "huge" user base

Tuck Fheman · June 17, 2015, 03:45:35 AM

Quote from: OldMan on June 17, 2015, 01:53:34 AM
Smart is a terrible prefix - trendy, awkward and very difficult to market.

Immense damage to an already confused brand.

Listen OldMan,

You've got to evolve. If you can't handle "Smartcoins" how are you possibly going to deal with "Protocoins"© in 2016 when we give a nod to the original???

Disclaimer : Please don't bother reading this post unless you're coming in with a sense of humour. Put your glasses on OldMan, so you can read this. =b

mint chocolate chip · June 17, 2015, 03:39:40 AM

Anyone who has a website (or offline marketing materials, i.e. brochures) and has mentioned BitAssets, you should probably go and update every reference to the new SmartCoins (SmartChain as well). Doing so will help aid adoption and lessen confusion going forward if all of our auxiliary sites use the new name. I've spent most of the day today updating broken links from bitshares.org's overhaul and name change references for my two sites, bitsharesmarket.com and bitsharesblog.com

bobmaloney · June 17, 2015, 03:00:13 AM

I interpret this as allowing for term interchangeably.
I can see each term to have beneficial target demographics.

Plus, it seems one added benefit of CNX is that it creates a gateway, if you will - to play in the governmental regulation sandbox while remaining a completely separate entity than Bitshares...a state-watching sentry by proxy.

bitmeat · June 17, 2015, 02:43:06 AM

Bit SmartMarmot sounds so much better than BitMarmot. :)

sschechter · June 17, 2015, 02:18:36 AM

I think of a Smart Coin as a coin with a unique set of digital properties. BitAssets are a type of Smart Coins - UIA's are another. I'm sure people can come up with many others. It is a good idea to use both terms.

oldman · June 17, 2015, 01:53:34 AM

Smart is a terrible prefix - trendy, awkward and very difficult to market.

BitAssets piggyback the collective understanding that BitCoin has built over the past six years.

BitSomething = CryptoSomething

Smart also instantly alienates huge demographics of users and really only appeals to the 20 something and younger crowd.

I can't believe the devs are considering such a move, if in fact they are.

Immense damage to an already confused brand.

Just don't.

Why have bitAssets been renamed to SmartCoins in 2.0?!

Tuck Fheman