with NMC as a forerunner, we must have following issues ahead:
1. right: how to protect registered brand? arbitrary system?
2. TLD: any conflicts with ICANN?
3. Plug-in or our own explorer: NMc is a great idea, but troublesome for common people to configure DNS. How we facilitate all user experience? Plug-in of existing explorer, seems make no big difference.
New explorer will make our products stand out and challenge existing player, like firefox and chrome.