IMHO, Airdrops as proposed here and elsewhere are mostly misguided.
Failing restaurants, clubs, etc... Will opt to give away their product via groupons and all you can eat/drink specials. This type of shotgun/Hail Mary marketing is wasteful.
For a high percentage shot you need to research, aim and fire. I propose a "Strategic Targeted Airdrop":
Find specific much more vertical pockets/communities.
Find specific brick and mortar companies and merchants...
Find specific high profile individuals, celebrities, political and business figures, etc...
pay for spokesmen
buy celeb tweets
Imagine a hospital with poor occupancy, should they give away services? or give shares/equity to doctors that will bring paying patients.
Should the fledgling restaurant give away food, drop prices and quality or partner with event planners and caterers?
An Airdrop implies and in effect picks a general area, drops something of value, people then randomly scavenge. often the early arrivers hoard or go back to the village and gouge those to weak to reach the drop zone.
Instead, I propose we:
Solicit the already vested Bitshares community to nominate worthy recipients.
add value to the BitShares community:
Social media giants
Related community leaders
News worthy charities
This may sound calculating, slightly Machiavellian and not very altruistic , it is and yes it's not. This is business not charity. But in the end it allows us to continue our mission which is worthy and does serve the greater good.
Giveaways are for charity (swag at best) this is business, we behave accordingly or pay the consequences.