Author Topic: General marketing ideas & thoughts  (Read 14827 times)

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bitbro

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Zeus, I like where your head's at.

No error, all progress.

Just progress.

The best in cryptographic business.

The ultimate free market.





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Offline mf-tzo

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I don't think the slogan should have the words bitcoin, blockchain, DAC...

"The future of Business. Bitshares"

"Bitshares...For people who like profits"

"Get your share in the evolution. Bitshares"

"Get Bitshares and retire soon"

"Stop worrying about organisation and profits. Play safe and buy Bitshares"

"Remove the human errors and buy now your Bitshares"

"Automated profitable Business models. Bitshares"

bitbro

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Better Businesses through Blockchains


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« Last Edit: June 22, 2014, 01:46:58 am by bitbro »

Offline mf-tzo

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ooohhhh.... I liked the carousel idea!! +5%


Offline toast

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Maybe we could have a carousel that goes through a few different slogans. It's a tough concept to capture with just a few words.

"Application-specific Blockchains"
"Crypto-equity backed by services"

[hate]

I'm sure he would love to not have to wade through all our shitty suggestions, but he got shit in the past for not getting feedback from the forum.
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline Empirical1

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I've been thinking a lot lately about our slogan "Bitshares does for...." 

Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now?  With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone.   We should consider changing that slogan to something else soon....

So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted.  This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B

Oh well, so much for needing a 100k p.a. Marketing Director...

Brian Page is a trends investor, entrepreneur and marketing specialist with a passion for building the next great brand.
His primary talent is the ability to craft a simple message that's relevant, consistent and recognizable.

Which university you graduated from? Do you have a MBA?

I think I should write an article about the nature of constructive criticism... There has been a lot of destructive trash talk like this (although less than on other forums) from a few individuals.

 +5%, I'm not one to walk on eggshells and am happy to criticize people, to protect my investments, but you're attitude is terrible and unless you can show you're contributing positive ideas yourself and not just complaining then I'm sure everybody will just ignore you.

Also the line you used 'So much for needing a 100k p.a. marketing director' is the line I used when it seemed we wouldn't be involved with any marketing for DAC's in another thread.

So I would prefer it if you quoted me, as opposed to writing it verbatim, as the way you've done it now, it kind of looks like your account could be me in disguise or something.

For the record I'm not DonJoe.

Offline toast

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I think I should write an article about the nature of constructive criticism... There has been a lot of destructive trash talk like this (although less than on other forums) from a few individuals.

 +5%  some good suggestions interlaced with useless ad hominems. Are you trying to get him to ignore you?

Come back later under your real account, hop on a monthly hangout with Brian, and give specific suggestions.
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline santaclause102

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I've been thinking a lot lately about our slogan "Bitshares does for...." 

Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now?  With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone.   We should consider changing that slogan to something else soon....

So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted.  This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B

Oh well, so much for needing a 100k p.a. Marketing Director...

Brian Page is a trends investor, entrepreneur and marketing specialist with a passion for building the next great brand.
His primary talent is the ability to craft a simple message that's relevant, consistent and recognizable.

Which university you graduated from? Do you have a MBA?

I think I should write an article about the nature of constructive criticism... There has been a lot of destructive trash talk like this (although less than on other forums) from a few individuals.

Offline Empirical1

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So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted.  This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B

 +5%

Maybe the startjoin approach could work, where they say 'crowdfunding with crypto currencies' followed by 'revolutionary technology powered by revolutionary ideas' underneath.

It would be great (preferable) if we could get a slogan that is catchy and describes what Bitshares is, but if not a brief descriptor followed by a catchy slogan might work too.

Offline DonJoe

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I've been thinking a lot lately about our slogan "Bitshares does for...." 

Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now?  With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone.   We should consider changing that slogan to something else soon....

So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted.  This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B

Oh well, so much for needing a 100k p.a. Marketing Director...

Brian Page is a trends investor, entrepreneur and marketing specialist with a passion for building the next great brand.
His primary talent is the ability to craft a simple message that's relevant, consistent and recognizable.

Which university you graduated from? Do you have a MBA?

bitbro

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People came up with these in  another thread called Bitshares Slogans:

Achieving higher profits through blockchain technology

Revolutionizing business operations through blockchain technology

Streamlining businesses through blockchain technology

Revolutionizing business with blockchain technology

Revolutionizing industries through blockchain technology

Better Businesses through Blockchains

Pursuing perfection with blockchain technology

Perfecting business with blockchain technology

Optimizing business with blockchain technology

Pursuing perfect blockchain businesses

Optimizing business one blockchain at a time

P2P for B2B
« Last Edit: June 22, 2014, 01:44:08 am by bitbro »

Offline MktDirector

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I've been thinking a lot lately about our slogan "Bitshares does for...." 

Yes, it may have been a way at one time to piggyback on the rising star that is Bitcion and all the buzz it's generated over the years....but now?  With the 51% attack issue now a real (and no longer imagined) possibility, as well as other major flaws with Bitcoin, your points are valid. Rather than hitching our slogan to the Bitcoin star, we may be hitching it to an (eventual) sinking stone.   We should consider changing that slogan to something else soon....

So perhaps we start a bounty to come up with a new slogan? I like the direction of some of the ones already posted.  This is a challenge because creating a catch phrase that also describes what Bitshares does, and keeping it brief, will be a challenge...further thoughts? B

Offline CLains

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Explaining Bitshares X, Insurance, and many of the other things require an understanding of prediction markets, which needs to be in the "etc." category and explained separately; it takes some effort to understand and deserves its its own kind of pitch..
« Last Edit: June 19, 2014, 02:20:08 pm by CLains »

Offline CLains

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"BitShares Does for Business what Bitcoin Does for Money"

This is an excellent start. And the introduction video as well. However, to make it less vague we now need a fuller explanation of how the analogy works. I suggest we unify the explanations with the following strategy..

We do this by explaining Bitcoin, by pointing out the fact that there is no BANK, no central trust or authority that controls the printing of bitcoin (yet it has billions of dollars market cap). We use the graphic of OLD bank sitting up high and the users being on the mercy of this giant entity. Transition into how Bitcoin works, NEW the bank dissembles into a million bits that are stored on computers every where in the world.

Now we say that BitShares does to companies, what Bitcoin does to the bank. However, people will still feel that this is impossible, and it won't make sense, so we need to focus on the best examples and point out that the above graphic will work just the same for many businesses. To do this we start with the best examples.

First, we do a one armed bandit where the graphic works identically as a metaphor for LOTTO; there is the same issue of  OLD centralized trust and the same relief when NEW bits are distributed to everyone. Second we do this for p2p, where OLD ICANN is the central authority that NEW gets abolished to the benefit of the many. Third, perhaps exchange or identity.. etc. Sum: Everyone can own a share, a BitShare of each new decentralized business model.

After a few examples with the identical metaphor and analogy, but not before, we have built up enough goodwill to do the ETC.-move by simply listing things like exchanges, funds, banking, charity, etc. Thus, while we start with explaining Bitcoin, people will see that there is an underlying and much more important pattern in play that can dramatically shape the future of capitalism.

"The Revolution Will Not be Centralized"

"Capitalism 2.0"
« Last Edit: June 19, 2014, 02:21:39 pm by CLains »

Offline mf-tzo

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Quote
I like getting away from using bitcoin but if the slogan is meant for people outside of the crypto community then they will have no idea what blockchain technology is.

true...we need something else:

"Bitshares does for Business what Internet did for Information".

"Bitshares ==> The Ultimate profitable Business that will change the future"

"Re evaluate your business plans ==> Bitshares"

"The future of profitable Business ==> Bitshares"

"Bitshares is how Business will operate in the future"

"Bitshares, the business model that cut all running costs by distributing them as profits to its Shareholders"

"The revolution of Business has began. Bitshares!"

"Evolving Business opertation. Bitshares"