Yea, sounds pretty silly to me, APIs are JSON-RPC or just JSON. They are not hard to connect to.
There is no value added by this company except if they restructure the APIs and insure that the originator doesn't muck them up.
Example - I had this happen recently when using a paid API service. It was a new service. I think it was a college student's side project. He would randomly change the names of the fields. <facepalm> I suppose apinetwork could have been on top of it and fixed it for me by keeping it the same ??
Outside of that (rare) problem all they are doing is adding another layer to the whole thing to break. Being a middleman/scalper is a great business spot, but they have to add value or trick people into thinking they add value. I don't see how this business can do either.
Why do all these crowdsourcing things look like the same company? Vague descriptions, weak usecases, pictures of the crew, white background...