Author Topic: _  (Read 22391 times)

0 Members and 1 Guest are viewing this topic.

Offline bytemaster

I think "BitShares DNS" is the best name for now because it is the least arbitrary.

It seems pretty important not to choose a silly or arbitrary name for this DAC, since we are talking about a completely generic global namespace that will be around for a long time—kind of the namespace to rule all namespaces. And there can really only be one, right?

So there shouldn't be any confusion about whether or not this is actually the one and only DPOS-based DNS blockchain officially endorsed by the BitShares community long-term.

Like for example the .P2P TLD is actually a kind of kludge for playing nicely with legacy DNS and may even have to change in the future (if someone comes along and buys it from ICANN) so that should maybe not be emphasized too much?

I think when talking about a generic namespace, having any name whatsoever is actually a disadvantage because the name of the namespace will inescapably "taint" or "color" the names inside the namespace. So I'd say the name "BitShares DNS" has the paradoxical advantage of almost not even being a name at all.

(The association with BitShares X ought to be beneficial as well since BTSX is awesome and hopefully will command even more respect as more features start rolling out.)

Just my 20 mBTC.

well said!
make sense...

+1
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
I think "BitShares DNS" is the best name for now because it is the least arbitrary.

It seems pretty important not to choose a silly or arbitrary name for this DAC, since we are talking about a completely generic global namespace that will be around for a long time—kind of the namespace to rule all namespaces. And there can really only be one, right?

So there shouldn't be any confusion about whether or not this is actually the one and only DPOS-based DNS blockchain officially endorsed by the BitShares community long-term.

Like for example the .P2P TLD is actually a kind of kludge for playing nicely with legacy DNS and may even have to change in the future (if someone comes along and buys it from ICANN) so that should maybe not be emphasized too much?

I think when talking about a generic namespace, having any name whatsoever is actually a disadvantage because the name of the namespace will inescapably "taint" or "color" the names inside the namespace. So I'd say the name "BitShares DNS" has the paradoxical advantage of almost not even being a name at all.

(The association with BitShares X ought to be beneficial as well since BTSX is awesome and hopefully will command even more respect as more features start rolling out.)

Just my 20 mBTC.

well said!
make sense...

Offline dbrock

  • Newbie
  • *
  • Posts: 8
    • View Profile
I think "BitShares DNS" is the best name for now because it is the least arbitrary.

It seems pretty important not to choose a silly or arbitrary name for this DAC, since we are talking about a completely generic global namespace that will be around for a long time—kind of the namespace to rule all namespaces. And there can really only be one, right?

So there shouldn't be any confusion about whether or not this is actually the one and only DPOS-based DNS blockchain officially endorsed by the BitShares community long-term.

Like for example the .P2P TLD is actually a kind of kludge for playing nicely with legacy DNS and may even have to change in the future (if someone comes along and buys it from ICANN) so that should maybe not be emphasized too much?

I think when talking about a generic namespace, having any name whatsoever is actually a disadvantage because the name of the namespace will inescapably "taint" or "color" the names inside the namespace. So I'd say the name "BitShares DNS" has the paradoxical advantage of almost not even being a name at all.

(The association with BitShares X ought to be beneficial as well since BTSX is awesome and hopefully will command even more respect as more features start rolling out.)

Just my 20 mBTC.

Offline xeroc

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 12922
  • ChainSquad GmbH
    • View Profile
    • ChainSquad GmbH
  • BitShares: xeroc
  • GitHub: xeroc
Totally
Open
Autonomous
Symbol 
Tracking
Much better than what I came up with. We need that on a t-shirt.
++order_amount

Offline Riverhead

Totally
Open
Autonomous
Symbol 
Tracking
Much better than what I came up with. We need that on a t-shirt.

Offline bytemaster

Totally
Open
Autonomous
Symbol 
Tracking
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist
Transparent Naming Services (though we'll  know T is for Toast).

Once again vote for TNS:
Trusted or Trustless Naming Services  - whichever is more appropriate. Though we'll  know T is for Toast

I like "Transparent Namespace Service"

so grab a Toast  +5%

BitShares TNS - Transparent Namespace Service

Offline toast

  • Moderator
  • Hero Member
  • *****
  • Posts: 4001
    • View Profile
  • BitShares: nikolai
Transparent Naming Services (though we'll  know T is for Toast).

Once again vote for TNS:
Trusted or Trustless Naming Services  - whichever is more appropriate. Though we'll  know T is for Toast

I like "Transparent Namespace Service"
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline tonyk

  • Hero Member
  • *****
  • Posts: 3308
    • View Profile
Once again vote for TNS:
Trusted or Trustless Naming Services  - whichever is more appropriate. Though we'll  know T is for Toast
Oh yhea ..

lets call the units TIBs .. just like Bitcoins bits (idiotic name by the way)
* TIB for .. aehm .. Trusted .. aehm ... Interchange Basis ... :)
* Trusted Internet Bit
* Toast's Internet Baby :)

No. The units are crumbs. That is decided already!  :)
Lack of arbitrage is the problem, isn't it. And this 'should' solves it.

Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist
if you don't like BitToast or Bitshares Toast maybe

Bitshares TNS (Trusted Namespace Security) ist a good choice.

Offline xeroc

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 12922
  • ChainSquad GmbH
    • View Profile
    • ChainSquad GmbH
  • BitShares: xeroc
  • GitHub: xeroc
Once again vote for TNS:
Trusted or Trustless Naming Services  - whichever is more appropriate. Though we'll  know T is for Toast
Oh yhea ..

lets call the units TIBs .. just like Bitcoins bits (idiotic name by the way)
* TIB for .. aehm .. Trusted .. aehm ... Interchange Basis ... :)
* Trusted Internet Bit
* Toast's Internet Baby :)
« Last Edit: August 06, 2014, 04:41:19 pm by xeroc »

Offline tonyk

  • Hero Member
  • *****
  • Posts: 3308
    • View Profile
Transparent Naming Services (though we'll  know T is for Toast).

Once again vote for TNS:
Trusted or Trustless Naming Services  - whichever is more appropriate. Though we'll  know T is for Toast
Lack of arbitrage is the problem, isn't it. And this 'should' solves it.

Offline Riverhead

Anyone remember this Amiga add on?  It also became a name people recognized and didn't associate with the crusty bread maker.  Not saying we should go with Bitshares Toast (though if the product is good enough the name won't matter too much) but the point is people can learn to disassociate.









Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
I hope this is a clever conspiracy to get me to go back to "BitShares DNS" ...

We hope you are openminded enough to see the big opportunity!
Think out of the box?


Offline CryptoPrometheus

  • Sr. Member
  • ****
  • Posts: 324
    • View Profile
APPLE

JAVA

TOAST

Part of a complete breakfast....

APPLE changed the face of computing
JAVA changed the face of the internet
TOAST will (holy cow, the implications!)

Could we really be onto something?

Raise your hand if you are serious about liking the idea of Toast naming his DAC TOAST (hand raised)!!!




"Power and law are not synonymous. In fact, they are often in opposition and irreconcilable."
- Cicero

Offline bytemaster

I think BitShares Toast is actually a great name that you can *define*

Toast Level Domains... goes well with the crumb metaphor.  Makes the entire system seem more friendly. 


For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.


Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
Toast isn't Namecoin but Namecoin is Toast :)

Slogan of the Summer!  +1

...and what a toast?  :)


Offline cass

  • Hero Member
  • *****
  • Posts: 4311
  • /(┬.┬)\
    • View Profile
"BitShares" is like "Trump". Put it on everything, and solidify the brand.

absolutely!I like approach Stan mentioned before! BitShares is roof/umbrella/parent brand!


child brand - powered by parent brand    +5%
BitShares DNS - powered by BitShares


█║▌║║█  - - -  The quieter you become, the more you are able to hear  - - -  █║▌║║█

bitbro

  • Guest
"BitShares" is like "Trump". Put it on everything, and solidify the brand.

Offline bdnoble

  • Full Member
  • ***
  • Posts: 116
    • View Profile
    • Home Page
Wait wait wait....... I thought we already took care of all this!

When you own SHARES of this DAC it should be called BitShares *** (Which I think DNS is fine therefore BDNS on coinmarketcap). But the "front end" already has a more meaningful name: .p2p and KeyID!!!!!!!!

Am I missing something?

The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.

+1

This is what I have assumed all along - all DACs should have a market name and a consumer friendly front-end name.

BitShares Lotto might be known to game players as the Hard Luck Casino
BitShares Music might be known to its customers as BitTunes
BitShares Toast might be known to its customers as Names-R-Us

It's up to the developers to pick a name that will attract their customers.

But on coinmarketcap, BTER, BTC38, etc. they all show up as a branded family and work together to attract attention of investors.   

When you need to connect the two, then Follow My Vote powered by BitShares is an easy way to have your cake and eat it too.
:)

Offline donkeypong

  • Hero Member
  • *****
  • Posts: 2329
    • View Profile
DENNIS (DNS, with a mascott, a little hamster named Dennis for advertisement)
UCANN (ICANN UCANN very funny :D)

Love those ideas.

38PTSWarrior

  • Guest
Think of all the TLDs that could be offered through Toast:

.pbj
.jam
.jelly
.butter
.plain

Sent from my Nexus 7 using Tapatalk

 +5% +5%

38PTSWarrior

  • Guest
DENNIS (DNS, with a mascott, a little hamster named Dennis for advertisement)
UCANN (ICANN UCANN very funny :D)


Offline Stan

  • Hero Member
  • *****
  • Posts: 2908
  • You need to think BIGGER, Pinky...
    • View Profile
    • Cryptonomex
  • BitShares: Stan
Toast isn't Namecoin but Namecoin is Toast :)

Slogan of the Summer!  +1

Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

bitbro

  • Guest
 PTP - person to person


Offline Riverhead

BNS - Blockchain Naming Service

You have to think outside the block...


ICANN think outside the block...

Offline bytemaster

BNS - Blockchain Naming Service

You have to think outside the block...
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline Riverhead

BNS - Blockchain Naming Service

Offline toast

  • Moderator
  • Hero Member
  • *****
  • Posts: 4001
    • View Profile
  • BitShares: nikolai
I hope this is a clever conspiracy to get me to go back to "BitShares DNS" ...
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline Riverhead


Offline bobmaloney

Think of all the TLDs that could be offered through Toast:

.pbj
.jam
.jelly
.butter
.plain

Sent from my Nexus 7 using Tapatalk

"The crows seemed to be calling his name, thought Caw."
- Jack Handey (SNL)

Offline bobmaloney

I really like where this is going.

TNS - Toast Naming Service: Awesome.

How about .toast as a TLD?

tonyk nailed 2 things:

1. "Crumbs" are a great name for units.

2. He just ended the hunt for a marketing slogan..."Bitshares Toast: The best thing since sliced bread "

Sent from my Nexus 7 using Tapatalk

"The crows seemed to be calling his name, thought Caw."
- Jack Handey (SNL)

Offline Riverhead

Transparent Naming Services (though we'll  know T is for Toast).

Offline tonyk

  • Hero Member
  • *****
  • Posts: 3308
    • View Profile

Name Crumbs or just Crumbs – The Bits of Toast in the Namespace – The next big thing after sliced bread!


I also like:

TNS - Toast Naming Service

TNS - True Naming Service - Toast Naming Service


Lack of arbitrage is the problem, isn't it. And this 'should' solves it.

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile
Toast isn't Namecoin but Namecoin is Toast :)

Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist

TNS - Toast Naming Service

combine both

btsTNS - for the short version
BitShares Toast Naming Service
bitToast short and for anyone to talk "toast"

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile
The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.

+1

This is what I have assumed all along - all DACs should have a market name and a consumer friendly front-end name.

BitShares Lotto might be known to game players as the Hard Luck Casino
BitShares Music might be known to its customers as BitTunes
BitShares Toast might be known to its customers as Names-R-Us

It's up to the developers to pick a name that will attract their customers.

But on coinmarketcap, BTER, BTC38, etc. they all show up as a branded family and work together to attract attention of investors.   

When you need to connect the two, then Follow My Vote powered by BitShares is an easy way to have your cake and eat it too.

 +5%- well said!

+1 A bit of cross-over in the beginning maybe but yes that puts it together nicely.

BitToast. The best thing since sliced bread. 


Sent from my iPhone using Tapatalk

 +5%  :)

Offline mf-tzo

  • Hero Member
  • *****
  • Posts: 1725
    • View Profile

Offline bytemaster

BitToast. The best thing since sliced bread. 


Sent from my iPhone using Tapatalk
For the latest updates checkout my blog: http://bytemaster.bitshares.org
Anything said on these forums does not constitute an intent to create a legal obligation or contract between myself and anyone else.   These are merely my opinions and I reserve the right to change them at any time.

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline Riverhead

TNS - Toast Naming Service

Offline Pheonike

How about

DTS Domain Title Services
DCS Domain Catalog Services


Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
a little bit of toast?  :)


Offline xeroc

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 12922
  • ChainSquad GmbH
    • View Profile
    • ChainSquad GmbH
  • BitShares: xeroc
  • GitHub: xeroc
"Let's toast it" ... completly new meaning ... ^o^

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
Toast Ids
Toast Name
Toast DNS
BitShares ToastX
DNS ToastX
Toast Domains
Toast2Toast    (t2t not p2p)   :P



Offline luckybit

  • Hero Member
  • *****
  • Posts: 2921
    • View Profile
  • BitShares: Luckybit
Another reason to avoid "BitShares" in the name is because the target audience is NOT cryptocurrency enthusiasts but "normal" geeks and eventually end-users (for KeyID signin).  I think that at this stage, the connotations that BitShares brings will not help attract the people who would make use of the DACs services.

I think it's fine to list it as "BitShares DNS" on coinmarketcap though.

I agree. For marketing you have to approach people where they are rather than try to bring people to your cause.

As long as coinmarketcap knows what it is and maybe you can use some of the same colors and logo designs so people who know will know.

By the way I like BitNames.
https://metaexchange.info | Bitcoin<->Altcoin exchange | Instant | Safe | Low spreads

Offline mdw

  • Jr. Member
  • **
  • Posts: 28
    • View Profile
Seems to be fairly easy to find names that suggest the DNS part, but I haven't heard any suggestions that speak to identity management. I'm not a marketing guy, just making an observation.

Not sure how to say both - MyIdNS? that sounds like internationalized domain names. BitNames? Kind of suggests both personal names and domain names, but could be confused with .BIT. Perhaps something like NameShares - oh wait, that's where it all started!
"A good friend will always stab you in the front." - Oscar Wilde

Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist


great  +5% +5% :D :D

you call it a joke? i call it bitshares toast - something new and fantastic

in 10 years "make me toast" will mean something total new  :o

@varo great post +5% +5%
« Last Edit: August 05, 2014, 05:36:08 am by Shentist »

Offline yellowecho

The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.

+1

This is what I have assumed all along - all DACs should have a market name and a consumer friendly front-end name.

BitShares Lotto might be known to game players as the Hard Luck Casino
BitShares Music might be known to its customers as BitTunes
BitShares Toast might be known to its customers as Names-R-Us

It's up to the developers to pick a name that will attract their customers.

But on coinmarketcap, BTER, BTC38, etc. they all show up as a branded family and work together to attract attention of investors.   

When you need to connect the two, then Follow My Vote powered by BitShares is an easy way to have your cake and eat it too.

 +5%- well said!
696c6f766562726f776e696573

Offline Stan

  • Hero Member
  • *****
  • Posts: 2908
  • You need to think BIGGER, Pinky...
    • View Profile
    • Cryptonomex
  • BitShares: Stan
The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.

+1

This is what I have assumed all along - all DACs should have a market name and a consumer friendly front-end name.

BitShares Lotto might be known to game players as the Hard Luck Casino
BitShares Music might be known to its customers as BitTunes
BitShares Toast might be known to its customers as Names-R-Us

It's up to the developers to pick a name that will attract their customers.

But on coinmarketcap, BTER, BTC38, etc. they all show up as a branded family and work together to attract attention of investors.   

When you need to connect the two, then Follow My Vote powered by BitShares is an easy way to have your cake and eat it too.
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline donkeypong

  • Hero Member
  • *****
  • Posts: 2329
    • View Profile
BitShares Squat?

Squatters?

Squatville?

Offline donkeypong

  • Hero Member
  • *****
  • Posts: 2329
    • View Profile
The BitShares brand name is important, but each of these DACs needs both a front end retail presence (which might have a retail trade name) and a back end presence for investor/developer/booster participation. The back end should be named Bitshares Something, but a business might also have a retail site with some name that is different and catchy (isn't this what Music is doing?). That said, DNS may have more blurring than usual, because there should be lots of overlap. I think the primary retail audience for DNS is going to be nerds. And I mean that in a good way.

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline Stan

  • Hero Member
  • *****
  • Posts: 2908
  • You need to think BIGGER, Pinky...
    • View Profile
    • Cryptonomex
  • BitShares: Stan
Quote
It's like you could have called it 'Toast DNS.'  People would have an idea what the DAC did but after a while they would just start calling it it's cool brand name 'Toast'
If you call it BitShares DNS, there's no cool brand name for it to become and if you make it BitShares 'Cool brand name', like X, then you lose the function. Tricky.
I don`t believe you need a function in the name.
It have to be easy to spell and need the ability to burn itself into peoples minds and it could not harm if its only cool.
Take for example Ripple, Nxt, Google, Sprite, Fanta ... those brands are not related to any funtion, but who cares, they sound cool.

So yeah why not call it BitShares Toast. In 2 years no one will ask anymore what is Toast? Ist just there and People know what to do with it.

 +5% +5% on "Bitshares Toast"

Yes true, I generally agree with you here again.

I still think indicating the function could be useful early on, and I'd still like people to know BitShares-PTS was BitShares-'The one you hold for snapshots of new DACs' as I still find people are uncertain of how BitShares works even a year in. So still a bit tricky for me again.  (I guess by the end of the year there will have been enough snapshots that people will know)

 +5% for BitShares Toast too  :)

A brand is something you build over time, not what you start out with during the twists and turns of early development. We now have world class brand-building help. Play the game for when the dust settles:

Quote
Marty: "This schematic diagram will allow you to build a replacement unit
with the 1955 components, thus restoring the time machine to perfect
working order."

Doc: Unbelievable, that his piece of junk could be such a big problem.
No wonder this circuit failed... it says, "Made in Japan."

Marty: What do you mean, Doc? All the best stuff is made in Japan.

Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline GaltReport

I don`t think you can compare those corporations with BitShares, not yet.
In my oppinion Procter & Gamble is not a brand itself.
The Brand is Coca Cola with its products: coke light, coke lemon, coke cherry etc.
Sprite, Fanta etc. are its own brands.
Coke could easily sell Fanta to P&G and it would not change the brand in peoples point of view.


however...

I was more than a little disappointed to read that the followmyvote DAC will be named VOTE DAC (what a hell of a common garden name) and not BitShares Voice/Vote.
And maybe now the DNS DAC will not be named BitShares DNS, wtf.

I don`t know whats the legal side of using the BitShares brand as i see it`s a registered trademark.
But...

How i would like to see the BitShares ecosystem:

Everyone is free to build a DAC based on the BitShares Toolkit.
Those DACs that are based on the Toolkit and honor PTS and AGS based on the Social Consensus should be free to use the BitShares brand in there name.
In 2015 there could be lots of BitShares DACs online or in active development.
Well some of the DACs (products) will not survive by natural selection of markets and BitShares will have to compete with other upcoming and growing brands.
But i can imaging where we could be in 2020 if we stick together and support the BitShares brand.

Im just a ordinary guy and i like to keep things simple (ok this text maybe not very simple to read).
I like some brands and some would say im a fanboy of this or that brand.
But this enthusiasm is where i take my own motiviation from to support the BitShares brand/ecosystem (e.g. my own blog http://kettenblog.wordpress.com (covert advertising) where i try to spread the spirit of BitShares to the entire german speaking community.)
If i go to get some new shoes i likely will buy some of my favorite brand even if there are cheaper end better but non-branded ones available.
"Do not undervalue The Power of the Brands" http://www.ssireview.org/articles/entry/the_power_of_brands


What is the BitShares ecosystem?
For me the ecosystem consists of DACs that fullfill the follwing 3 BTS-ECO conditions:
1. The DAC is named with the BitShares brand
2. The DAC is honoring AGS and PTS
3. The DAC is based on the BitShares Toolkit

I don`t get much impressed if a "DAC" like LottoShares is honoring AGS and PTS as this fullfills only one of the three conditions above.
Every DAC that will not fullfill all three conditions is just just another altcoin for me.

If now no more "original" BitShares DACs (by name) will come out, my willing to support this ecosystem will highly decrease.
And in doubt i would rather support the BitShares VOTE DAC instead of the maybe more groundbreaking but independent followmyvote DAC.


The power of the BitShares brand is what keeps us stronger than those altcoins and lonely wolfs in cryptospace. Only together we are strong.

Please, Toast, don`t cook your own soup like all these doomed altcoins and empower the BitShares ecosystem by fullfilling the three BTS-ECO conditions with your amazing DAC.
The same applies to followmyvote, if you read this.

I hope you get my point of view as my english is not very well, sry.

Kind regards
Vato
https://twitter.com/KettenBlog
+5%

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
So yeah why not call it BitShares Toast. In 2 years no one will ask anymore what is Toast? Ist just there and People know what to do with it.

 +5% +5% +5%

Offline Pheonike


We can call it what you want, just have a tag line, "DAC XYZ powered by Bitshares". We should use  the Intel marketing strategy. The PC makers can call the products whatever as long as "Intel Inside" is known. This kinda of branding allows the DACS to stand on their on and help market the Bitshares ecosystem.

 

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile
Quote
It's like you could have called it 'Toast DNS.'  People would have an idea what the DAC did but after a while they would just start calling it it's cool brand name 'Toast'
If you call it BitShares DNS, there's no cool brand name for it to become and if you make it BitShares 'Cool brand name', like X, then you lose the function. Tricky.
I don`t believe you need a function in the name.
It have to be easy to spell and need the ability to burn itself into peoples minds and it could not harm if its only cool.
Take for example Ripple, Nxt, Google, Sprite, Fanta ... those brands are not related to any funtion, but who cares, they sound cool.

So yeah why not call it BitShares Toast. In 2 years no one will ask anymore what is Toast? Ist just there and People know what to do with it.

 +5% +5% on "Bitshares Toast"

Yes true, I generally agree with you here again.

I still think indicating the function could be useful early on, and I'd still like people to know BitShares-PTS was BitShares-'The one you hold for snapshots of new DACs' as I still find people are uncertain of how BitShares works even a year in. So still a bit tricky for me again.  (I guess by the end of the year there will have been enough snapshots that people will know)

 +5% for BitShares Toast too  :)

Offline Riverhead

Very true, like how TiVo has become a verb.

Offline feedthemcake

  • Full Member
  • ***
  • Posts: 158
    • View Profile
Quote
It's like you could have called it 'Toast DNS.'  People would have an idea what the DAC did but after a while they would just start calling it it's cool brand name 'Toast'
If you call it BitShares DNS, there's no cool brand name for it to become and if you make it BitShares 'Cool brand name', like X, then you lose the function. Tricky.
I don`t believe you need a function in the name.
It have to be easy to spell and need the ability to burn itself into peoples minds and it could not harm if its only cool.
Take for example Ripple, Nxt, Google, Sprite, Fanta ... those brands are not related to any funtion, but who cares, they sound cool.

So yeah why not call it BitShares Toast. In 2 years no one will ask anymore what is Toast? Ist just there and People know what to do with it.

 +5% +5% on "Bitshares Toast"

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile

The power of the BitShares brand is what keeps us stronger than those altcoins and lonely wolfs in cryptospace. Only together we are strong.


 +5% Great post Vato!  Some great points, interesting things to think about! I'm not sure here.

I think my main thing was

a) BitShares X would be better if it hinted more at it's function maybe
b) I've seen a couple of people on BTT asking should I hold BitShares X or BitShares PTS for the snapshot?   

Maybe BitShares 'something' is fine, maybe people will just start calling it 'something' and drop the BitShares over time or if there's a major issue with BitShares you can drop it then.

Thoughts

It's like you could have called it 'Toast DNS.'  People would have an idea what the DAC did but after a while they would just start calling it it's cool brand name 'Toast'

If you call it BitShares DNS, there's no cool brand name for it to become and if you make it BitShares 'Cool brand name', like X, then you lose the function. Tricky.


« Last Edit: August 04, 2014, 10:20:09 pm by Empirical1 »

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
Please, Toast, don`t cook your own soup like all these doomed altcoins and empower the BitShares ecosystem by fullfilling the three BTS-ECO conditions with your amazing DAC.

 +5%

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile
This is a time-proven strategy, as you can see from all the products that benefit from the Coke, Nestle, Toyota, Proctor and Gamble, and ACME umbrella brands.

Very few of the products that fall under the umbrella brands you listed, mention the umbrella brand in the product name.

Proctor and Gamble



Coke



----
All major umbrella brands and their products, big image - http://convergencealimentaire.info/wp-content/uploads/2012/04/mapsmall.jpg



Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist
Decentralized Namespace Service

Denas

maybe

BitShares Denas

?

Offline toast

  • Moderator
  • Hero Member
  • *****
  • Posts: 4001
    • View Profile
  • BitShares: nikolai
Another reason to avoid "BitShares" in the name is because the target audience is NOT cryptocurrency enthusiasts but "normal" geeks and eventually end-users (for KeyID signin).  I think that at this stage, the connotations that BitShares brings will not help attract the people who would make use of the DACs services.

I think it's fine to list it as "BitShares DNS" on coinmarketcap though.
Do not use this post as information for making any important decisions. The only agreements I ever make are informal and non-binding. Take the same precautions as when dealing with a compromised account, scammer, sockpuppet, etc.

Offline Shentist

  • Board Moderator
  • Hero Member
  • *****
  • Posts: 1601
    • View Profile
    • metaexchange
  • BitShares: shentist
i vote for

BitShares Names

Offline Empirical1

  • Hero Member
  • *****
  • Posts: 884
    • View Profile
What about just a letter 'B' or a symbol in the name that indicates they're related to BitShares?  You could still see the DAC's are linked but they still get to have their own cool name.

Offline Stan

  • Hero Member
  • *****
  • Posts: 2908
  • You need to think BIGGER, Pinky...
    • View Profile
    • Cryptonomex
  • BitShares: Stan
For what it's worth, I kinda like putting "bitshares" in the name because of brand identity. If it's a good product, it will strengthen the image of other bitshares products for free, and vice-versa.

Why do you think avoiding bitshares will improve the value of the chain?

Sent from my SCH-S720C using Tapatalk 2

The whole idea was to have the BitShares brand give instant credibility to new arrivals on coinmarketcap.com.   

Also, this is One Name to Find Them All.  When someone is looking for BitShares, they will encounter all the others.  When we invest in building the BitShares brand, as we soon will be, one promotion promotes them all.  This is a time-proven strategy, as you can see from all the products that benefit from the Coke, Nestle, Toyota, Proctor and Gamble, and ACME umbrella brands.


It might be an interesting experiment to clone a pair with and without and see which catches on, all other things being equal.  Seems like an obvious thing for a competitor to try.   Hmmm, which would this community support more if two versions appeared at the same time (Hint, the one by Toast.)  But which would the outside world adopt faster?

Personally I'm looking forward to the day when the coinmarketcap top ten all say "BitShares".

 :)
« Last Edit: August 04, 2014, 08:05:00 pm by Stan »
Anything said on these forums does not constitute an intent to create a legal obligation or contract of any kind.   These are merely my opinions which I reserve the right to change at any time.

Offline liondani

  • Hero Member
  • *****
  • Posts: 3737
  • Inch by inch, play by play
    • View Profile
    • My detailed info
  • BitShares: liondani
  • GitHub: liondani
DNS Xplode    (my 2 DNSX ;))

Offline biophil

  • Hero Member
  • *****
  • Posts: 880
  • Professor of Computer Science
    • View Profile
    • My Academic Website
  • BitShares: biophil
For what it's worth, I kinda like putting "bitshares" in the name because of brand identity. If it's a good product, it will strengthen the image of other bitshares products for free, and vice-versa.

Why do you think avoiding bitshares will improve the value of the chain?

Sent from my SCH-S720C using Tapatalk 2

Support our research efforts to improve BitAsset price-pegging! Vote for worker 1.14.204 "201907-uccs-research-project."

MinerVato

  • Guest
_
_
« Last Edit: December 01, 2014, 06:31:59 pm by Vato_ »