Author Topic: Demographics to approach for Bitshares X.  (Read 7685 times)

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Offline rgcrypto

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Facebook is not the be all of marketing insights BUT it is still the biggest database of market information available in the world.

Here is what the All Seeing Eye of Sauron tells us:











Just in case your eye popped up when you saw that last one, I decided to run another with the restriction of "English Speakers Only



When it comes down to marketing, the one thing I know is that I don't know. We must start with zero assumption about the market and work from what the data and testing tells us.

What is your take on that data?


« Last Edit: January 20, 2015, 04:00:35 am by rgcrypto »

Offline gamey

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This is what I can tell you about my Facebook testing.

Strictly demographic(not psychographic), anything crypto is for men between 18-44 in english speaking country. They respond 5x more on their mobile than on their desktop.


How do you test against english speaking countries?  Did you do all the test ads in English ?

Anyway .. so glad you came along.  Your work is probably the most valuable at the moment until we get this sort of thing settled out.  I hope you're voted in soon !
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Offline bluebit

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BTSX TipMe: bluebit

Offline rgcrypto

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This is what I can tell you about my Facebook testing.

Strictly demographic(not psychographic), anything crypto is for men between 18-44 in english speaking country. They respond 5x more on their mobile than on their desktop.

When it comes to psychographic and attracting big players such as exchanges, we have to do belly to belly stuff.
No Banners ads or Facebook ads will do the trick.(except very smart direct-mail)

Offline script

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reaching outside of the crypto space.
-----------------------------
consider using a delegate position/s to sponser shows that are not about bitshares or bitcoin.

while i enjoy watching bitshares.tv , listening to the mumble chats , and reading bytemasters blog
these are not really going to attract new people to bitshares ,
and are more likly to be viewed/hear/read by people who heard about bitshares from else were and came to find out more.

i would like to suggest sponsering 'The Linux Action' @ http://www.jupiterbroadcasting.com

the jupiter broadcasting network has a good following of people
who would be a good demographic to reach, sysadmins, developers, operating system maintainers, fans of open source software.

bitshares business model for using delegate positions to fund good open source free software sounds like something
richard stallman would appove of. bitshares business model and what it stands for is something that should have a appeal to the larger open source community , outside of the bitcoin and bitcoin 2.0's space.

also jupiterbroadcasting is also crowd funded has well has sponsered, with bitshares music coming out soon which from what i heard so far may also be a good way to fund podcasts i feel this may be a good way to get more people with technical skills involved with bitshares and provide good feedback to help improve the bitshares network. 

hear bitshares may have a Referral system, if there is then it would be a good way to measure how successful advertising is by seeing how many people sign up with sponsered referral links?

http://www.jupiterbroadcasting.com/advertising/

---------------------------

another place you may want to consider having interviews may be with 'The trews' - with russell brand.
https://www.youtube.com/user/russellbrand

the current state of affaires is something he is interested in.
especially the roll of big brother and large companies screwing over the little guy in order to make profit.
try contacting him and see if he would like to have a talk with dan or the bitshares music team
about the current state of the music industry and what bitshares music can bring to this space
the applyed change it can bring to both the musician and the fans reducing the role of middlemen in the industry.
pointing out solutions is better than just pointing out problems, and something he may be interested in.


Offline Geneko

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The specifics of reaching out to these people.  How ?


Ok then please proceed as you planed, open up tread and we will discus it. I have some ideas of my own but those might not been relevant. Maybe someone would come up with some cool ideas.

One more thing. I didn't follow much, how are your efforts synchronized with Brians plans. It would be better to check with them maybe they already has related plans, Brian has mentioned something, so we might be doubling jobs.

Offline gamey

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I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20

Thanks for the link. Brian really catch my thought.

As for idea doesn't matter is it smart or not, it is obvious. Why should we avoid to do something obvious like Brian did and see what would happen. It is our strategic objective, our final destination. Why should we circle around.

I didn't mean to argue, those are just my thoughts.

Even if I perceived it as arguing it is ok !  I didn't though.  Just saying we need stage 2 ideas/specific plans of action.

The specifics of reaching out to these people.  How ?

I looked once, no forums on trading really jumped out at me.  I suspect this might be because large forums just end up with a lot of people hyping and end up having little value over all.  I wish I knew sharp internet day traders.

The one nice thing about being on trading forums is we won't have any direct competitors trying to silence/badmouth us.  I mean, doubters of cryptos sure, but not like a lot of NXT/XCP types trying to FUD it up.
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Offline eagleeye

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Having the right ad copy will really help.

Ok so we have 10 different demographics what is next on the game plan.  How do we get organized?

***NEW ADDITION***

We will want to develop a step-by-step plan: who, what, when, how and how much.
« Last Edit: September 17, 2014, 03:00:35 am by eagleeye »

Offline Geneko

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I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20

Thanks for the link. Brian really catch my thought.

As for idea doesn't matter is it smart or not, it is obvious. Why should we avoid to do something obvious like Brian did and see what would happen. It is our strategic objective, our final destination. Why should we circle around.

I didn't mean to argue, those are just my thoughts.


« Last Edit: September 16, 2014, 10:18:07 pm by Geneko »

Offline gamey

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I believe this belong to investors but this is related to assets that are professionally managed for a fee.

According to a Boston Consulting Group study, the assets managed professionally for fees reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007.[1] Furthermore, these industry assets under management were expected to reach US$70.2 trillion at the end of 2013 as per a Cerulli Associates estimate.

The survey could be found here:
https://www.bcgperspectives.com/Images/Capitalizing_on_the_Recovery_Jul_2013_tcm80-139325.pdf

The potential of this demographics exceeds all others combine. In my opinion it needs special attention.

I think most people I'd consider smart on this board agree with you.  Not sure anyone would disagree. 

I'm not sure typical funds will be dipping into BTSX anytime soon, but I think sharp daytraders looking for edges etc might be quicker.  The question is where do either of these people congregate?  There is a lot of noise on the internet and smart+wealthy people are usually good at weeding out the noise.  That makes it even harder to reach them.

Listen to the last dev hangout from 9-12 and at the end Brian talks for awhile.  He had some cool ideas.  https://soundcloud.com/beyond-bitcoin-hangouts/bitshares-community-and-developer-hangout-9-12-2014#t=1:14:20
I speak for myself and only myself.

Offline Geneko

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I believe this belong to investors but this is related to assets that are professionally managed for a fee.

According to a Boston Consulting Group study, the assets managed professionally for fees reached an all-time high of US$62.4 trillion in 2012, after remaining flat-lined since 2007.[1] Furthermore, these industry assets under management were expected to reach US$70.2 trillion at the end of 2013 as per a Cerulli Associates estimate.

The survey could be found here:
https://www.bcgperspectives.com/Images/Capitalizing_on_the_Recovery_Jul_2013_tcm80-139325.pdf

The potential of this demographics exceeds all others combine. In my opinion it needs special attention.

The key wording:" The most successful managers in every region now are either specialist or traditional providers who have become "ambideixtrous" -that is they have maintained their active core-asset business while also developing capabilities to capture new faster-growth assets.




« Last Edit: September 16, 2014, 09:08:32 pm by Geneko »

Offline gamey

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After talking with some Bitcoin people the other day and I noticed that there is a certain demographic that like Bitcoin just because they are anti-statist.  These people seem to be a lot more open to the ideas/concepts of BitShares (Or Bitcoin 2.0 technology).   Then there appears to be the bitcoin and only bitcoin guys.  These guys are a tough nut to crack.  You mention some altcoin and having a significant interest in it and they go into this 'oh i pray for you' mental mode. 

The anti-statist/Libertarian people need things written specifically for them. Since I believe these are pretty much the views of BM it shouldn't be that hard to come up with material.

The reason I state this is because I was at a libertarian bookstore that does a lot of bitcoin stuff.  They had a pile of flyers at the door for a company named coinvoice.   

Would this marketing be effective ?  Libertarian ideas make Bitshares / BTSX a strong sale.  It isn't necessarily about being anti-USD, just more anti state.  Removing governmental influence out of our lives.  That sort of thing.
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Offline Empirical1

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It is my intention to start this up but I was somewhat waiting for BitUSD/wallet etc to stabilize.  When reaching out to people who aren't already in crypto scene, I think they're going to be even more concerned about depositing into a network that is still actively having the approaches tested and experimental.

I wish I knew more day-trading geeks that just knew the best sites.  There are likely 10 or so major trading sites that cover 80% of the traffic.  I also wish I knew more about markets and trading.

Yeah agree with all of that. It makes sense to wait for a stable version for sure.

I also wish I knew more about markets and trading too  :'( Maybe BitAssets will motivate me to learn quickly.




Offline gamey

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It is my intention to start this up but I was somewhat waiting for BitUSD/wallet etc to stabilize.  When reaching out to people who aren't already in crypto scene, I think they're going to be even more concerned about depositing into a network that is still actively having the approaches tested and experimental.

I wish I knew more day-trading geeks that just knew the best sites.  There are likely 10 or so major trading sites that cover 80% of the traffic.  I also wish I knew more about markets and trading. 
I speak for myself and only myself.

Offline Empirical1

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Anyone know if any posts have been made on any trading forums? I think some of those guys will try trading on BTSX very quickly, the newer it is the better maybe.

As a poker player, we're always looking for weaker players, if you told me there was a poker site where the average player was
really weak, poker players would be over there in a flash, soon this would balance the site out. 

Similarly traders would be looking to trade in markets where the average user is not that skilled, which is what we have.
I think we should make some posts on trading forums and let them know it exists.