Do not work till you faint (developers)
Tell your friends about the benefits of BTSX and that it will go grow (fast)! (Grassroots promotion) tell them about this website bitshares.org and the forum. Specifically tell them about this General forum.
I am one of the people on this forum who is most capable of a post like this...and even I have respect for NXT. Their community and devs all are top notch in my opinion (why I own NXT too). BitShares and NXT are very similar in the intelligence of their design and both being written in different programming languages enables a broader level of high quality code that actually serves the crypto-sphere well with regard to security and development.
Sure...a Java programmer might be able to switch over and write pretty solid code in C++, but why force them to waste that time when they can code in a language they know inside and out? NXT has value.
With that said, I still think BitShares is an overall better model...but much to see with regard to what the future brings!