Let's have a brainstorming session!
Our product is BitUSD. If there is demand for BitUSD there will be demand for trading on the exchange. With this in mind, who does BitUSD (as things are right now) appeal to the most? Who are the low hanging fruit?Low hanging fruit #1
Darknet markets. This will be controversial I'm sure, but it's true. Vendors on the darknet markets do NOT like the volatility of bitcoin. Especially as of late, since it's been going down for a long time. If given the choice, most would convert BTC -> USD but they don't because of KYC rules on exchanges. They desire a stable place to park their excess profit until they need it.
This is what a typical darknet market vendor wants:
BTC -> BitUSD (hold until they need to cash out) BitUSD -> BTC -> Localbitcoins
They don't even need to spend it. They just want the stability.Low hanging fruit #2
BitUSD on-ramps in countries like Argentina. This is less low hanging than #1 because there is currently nowhere to spend it. It would be used only as a store of value and nothing else. I don't know much about Argentina but I'd assume there are other assets they could hold their buying power in.