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I like very much "I killed the Bank - BitsharesX" and I want (and will) make a T-Shirt out of this..
Quote from: MeTHoDx on September 10, 2014, 04:36:11 pmA variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.
A variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"
Quote from: MeTHoDx on September 10, 2014, 04:36:11 pmA variation of first version: "Join The Greatest Financial Experiment Since Bitcoin"I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.'Join - Greatest - Financial - Bitcoin' all good. Will ruminate, but I think an effective hook will play on cronyism/corruption/centralization rather than 'join the revolution'. When it comes to money/finance, folks are too conservative for revolting and candidly, too uneducated regarding modern finance to really grasp what is wrong with the status quo. They want a soft sell that allows them to transition to new, easier services with a large group of shiny, happy friends while feeling vaguely superior/smarter than the average Joe.Long term, average users of the Bitshares platform are going understand DPOS as much the average internet user understands HTTP.Some friendly, non-threatening hooks that are in line with popular sentiment on the status quo:"CEO not required." "Dear CEO... it's not you, it's me.""I trust Bitshares because I don't have to trust Bitshares."Etc.
Quote from: MeTHoDx on September 10, 2014, 03:08:29 pm"The Greatest Financial Experiment Since Bitcoin"That is pretty good.
"The Greatest Financial Experiment Since Bitcoin"
OldMan's suggestion from a different thread stuck with me:Quote from: OldMan"Faster than a credit card and safer than a bank."
"Faster than a credit card and safer than a bank."
Quote from: Geneko on September 11, 2014, 05:13:49 pmThose are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.I suggest approaching Apple and requesting they put the BTSX vault app on every device they sell.Benefit for Apple - it will be the first real industry leading product they have ever sold.Benefit for us/BTSX - I ton of people blindly following/admiring everything that comes with an Apple Logo on it.http://www.youtube.com/watch?v=v9JQsXPd41UThe only thing I have to add to this video is that it is actually a $0.25 Casio not $20.
Those are educated young people feeling comfortable with new technologies. Those people don’t mind a lot about technical detail they are believers and risk takers.
Quote from: CLains on September 11, 2014, 01:02:32 amMarketing is a science, but who are the real progressive geniuses in this field?Quote from: tonykNext step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.Like most things, it's both a science and an art. Mostly an art though. We've got scientific tools like A/B testing to test specific theories, for example.One genius that comes to mind is Seth Godin. I'm also a huge Gary Halbert and Jay Abraham fan.
Marketing is a science, but who are the real progressive geniuses in this field?
Next step is to claim that History is a science too. Some people do claim this to be the case though. definitely I am not one of them.
I think this is a great thread and am sorry I cannot contribute in more productive way.That being said I want ask:"Why we have to follow this graph? What is the problem with marketing to the general population?" I find this approach to unnecessary limit our potential customer/adopter base.
Quote from: MeTHoDx on September 10, 2014, 07:15:35 pmOur target demographic is NOT early adopters. Not yet anyway. We are the innovators and we need to bridge the chasm between innovators and early adopters. The language that gets an early adopter hyped up is completely different than the language that will get mom and dad excited. Both adoption phases require different sets of language.Ok so please try to define "chasm tip" in between innovators and early adopters. It could help a lot when you trying to design a "hook".What are their needs. You have to know all possible detail about your target audience in order to drove their attention. When you know details you could try to find hot spots..
Our target demographic is NOT early adopters. Not yet anyway. We are the innovators and we need to bridge the chasm between innovators and early adopters. The language that gets an early adopter hyped up is completely different than the language that will get mom and dad excited. Both adoption phases require different sets of language.
I'd love to wear a T-shirt that had the BitSharesX logo and beneath it "Checkmate"
Bitshares is not picking a fight. Bitshares is checkmate.
Quote from: OldManI'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.It absolutely IS an experiment. The word "experiment" makes crypto nerds like us drool. Why do you think bitcoin captured the imagination of millions of people? Because it was and still is a grand experiment.
I'm not digging the use of 'experiment'. Bitshares is way past experimenting. Shit is getting real.
Quote from: Ben Mason on September 10, 2014, 04:16:55 pmBitsharesX, a more elegant 'technology' for a more civilized age.....I think 'weapon' would also fit quite nicely.Definitely steer clear of all associations with war, violence, etc. These things are all trappings of the status quo; coercion, corruption, centralization.Bitshares is not picking a fight. Bitshares is checkmate.
BitsharesX, a more elegant 'technology' for a more civilized age.....I think 'weapon' would also fit quite nicely.