Would anyone bother to claim a 1% stake?
If you award it all equally, then it's not really "dropping" at all, just giving a free sample to NMC and BTC holders. And people aren't just going to claim samples out of nowhere, the process of implementing it, educating people, and marketing it requires a lot of resources in any case. I would think there are better ways to hand out free samples, but I am not an expert, so I defer to marketeers who have studied this.
Didn't someone mention a referral program? How much would that cost?
I would definitely try to think of an idea to avoid the vitriol of NMC community when DNS comes crawlin' up their spine, but we could just as easily invite the whole dev. team to Virginia all expenses covered. The news alone would return the cost. As well as do a special competitions, bounties, and handouts in the NMC community.
I have no idea, just some thoughts.