I think their big idea a month/two ago was an attempt at PayPal style network effect targeted at a mainstream audience.
I think they've since realised unless you have a pot of funds set aside, most sharedrops will end up eating into the share price a lot short term. As far as I can tell those $100 suggested bonuses are being majorly curtailed to <$10 and they've realised the need to target the next phase of early adopters before mainstream.
I think they'll end up having to be even more measured with both Sharedrops and the markets they target. Even a few $ is really eating into NXTTY imo..
https://bitsharestalk.org/index.php?topic=10589.0I think most of the network effect will be driven by the community marketing team via social media, creative advertising & small very well strategised Sharedrops that are closely monitored, as well as us the community sharing and gifting BitAssets ourselves.
I'm very bullish on BitShares, I don't see any competitors yet and we win hands down on the development side. (Everybody else will be copying BitShares developments and seeing if they can market them better.)
I know it's hard to put a date on these things but there's a big difference between Jan 1st and March 1st.
Existing investors can push BTS past LiteCoin right now, if they have a clear date everybody is aiming for and a strategy they can evaluate.