Why is our platform essentially being overlooked?
That's the easiest question to answer this board has ever seen. It's because Bitshares is designed by engineers for engineers.
1)
Bitshares is a lifestyle rather than a currency - The consensus mechanism requires constant user input and attention when the #1 thing people want out of a currency is straightforward simplicity. If you wanted to keep voting for some reason, you would need a fallback mechanism that occurs when people don't vote, like automatically voting for whoever puts up the largest amount of collateral locked for an extended period of time. Larimer's new blog post about PoW even favors scraping voting entirely for a collateral bid system where users are required to lock coins for a duration in order to be selected as miners/delegates.
2)
Bitshares is anti-new user with high barrier of entry - To lure in large amounts of new capital, it's required that people be able to buy their way in as delegates instead of having to campaign to become one. The essence of all proof of stake systems relies on large investors not trying to destroy their investments on purpose, so it's completely foolish to try and diverge from that idea. The campaigning part also creates centralization by having information gatekeepers control the election process, which currently consists of one website (this one). You control the flow of information and you control the election process.
3)
The "shares" terminology probably never should have even been used in the first place - The native currency of any crypto will always be more important than any of it's derivatives. "Smart coins" are by definition just a bucket shop. The platform should be focused on the value of it's native currency over anything else. Having an exchange or whatever is just a side benefit.
4)
Larimer insistence on running a business the opposite of how any normal business is run - Businesses in the real world run at a loss until they can attract clients. Larimer keeps insisting Bitshares run at a profit when there are no actual customers using the platform for the system to generate profit from. If there's only 1 user instead of your expected million users, you don't raise transaction fees on the 1 user to make up for it.
5)
Referral system - The vast majority of crypto users see the referral system as some kind of late night infomercial scheme that severely devalues the integrity of the product in general and will cause people to avoid Bitshares entirely
The list goes on....