Soon this tread is going to be forgotten like many similar before. But the main problem is going to remain. From my prospective it is not the problem with marketing it is problem with effective leadership.
The marketing is inefficient all right. But there are more problems that are not so obvious. Like undelivered promises, prolonging schedules, no coordination, ineffective use of community’s and outer resources and many more. All those things are left to self management. BM has offered his leadership but it only applies to development and vision. How about the rest. At the beginning of Bitshares that role belonged to Charles Hoskins, as far as I know, and when he left it belonged to no one.
As I have trying to point before self management is a not good idea, especially if you don’t have some kind of sophisticated coordination mechanism. Voting is not sophisticated coordination mechanism and until someone come up with good one, we need some old fashion leadership.