Crowdfunded projects, would benefit from hedging portions of their BTC in BitUSD.
In fact - if I was the guys at Ethereum, I would definitely want to hedge some of that 30,000 BTC. $15M could easily drop down to half of that if kept only in BTC (the opposite is also true).
That said, they could just convert to fiat, but it's kinda like taking a stance against crypto, when that is done.
Explaining how that works from legal/accounting perspective will be beneficial to those who like the idea, but are unsure how it would work in reality.