Call me a radical or whatever, but we need to actually go in the opposite direction first. To market something , to Brand something, we have to make it known, to make it known we have to know it ourselves. We do that by defining it. We have an understanding of what cryptos are, how PTS works and the like, but really, we need to find a way to speak to the world and define this new thing called a DAC. Everyone worries about the volatility of BTC, while we currently rely on it, DACs have the possiblity of devising a new marker for value. Putting this out into the world may very well bring value because most of the crypto -newcomers do not wish to spend their days on trade sites watching for crashes. They want to buy, sit then cash out later. Let's define, then market the idea of investing in a DAC via crypto, and show the endless possibility of profit and growth of investments.
I agree with this. Bitshares is not a product, it's a protocol. It should be explained but it's more like inventing one of the first search engines. First you have to explain what a search engine is before you can call yourself Google or Yahoo or Excite.
Stan,
Is "BitShares" more akin to "Apple" or "Mac"?
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BitShares ~ Mac
Invictus ~ Apple
Except that BitShares could apply to sponsored/endorsed 3rd Party DACs that honor PTS and AGS.
Maybe its more like
BitShares ~ Linux
or put another way:
Apple > Mac
Invictus < BitShares
(My apologies to mathematicians for comparing apples and oranges.)
The problem with the constant comparisons to Apple is, does I3 share the same values as Apple?
Apple right now has a terrible reputation internationally but a very good reputation in the USA.
Apple is distrusted, and doesn't really seem to value privacy at all. They are good at marketing and setting trends, but there are a lot of values which go directly against the values of I3. For example Apple is closed source, uses customer lock ins, and does not really seem to respect the user. Google on the other hand is about flexibility, respects the user more, and tries to make all it's apps free.
What does I3 stand for and how can I3 show it's values through it's marketing? When we hear about Bitshares we should instantly know what the values behind it are and learn to appreciate those values.
Apple markets itself on being cool. That is good when you're first. iPhone was first, iPad was first, iTunes was first, so being cool is all it would take to sell. But if you look closely the iPhone lost to the Android, the iPad lost to the Nexus, iTunes is beginning to lose it's dominance to Amazon, because to maintain long term dominance you have to be committed to sustainable principles which can last and being cool and having buzz in my opinion only lasts a few years.
I think Invictus Innovations could focus on the one area which it's ahead of everyone else and that is at innovation. I3 has some of the best new concepts and ideas, and if the brand I3 comes to be recognized as the source of innovation in this space and their products are recognized as being on the cutting edge then people will gravitate toward it. Invictus wont always have first mover advantage but if the concepts like the DAC and transaction based Proof of Stake catch on then all of this goes to the list of innovations.
I think I3 should be compared to Bell Labs, not Apple.