It should also be important to note, the target audience of this specific campaign is the cryptosphere, i.e. people already involved with Bitcoin & other cryptocurrencies.
We want to utilize this campaign to begin chipping away at bringing them into the BitShares ecosystem by demonstrating BitShares is complimentary to their success. They just need a taste, the rest will follow.
I think what may work well for this is a use-case. An example of how its been done before. Off the top of my head - we have some super talented people that were once volunteering time and are now 100% pay delegates (Toast, Cass, & Method-X among others) because of the future value they've already brought into the system and the future value that WE as a community believe in, and are investing in.
Would anyone be willing to help write that narrative/story? Maybe one of the guys above can describe their experience and the process?