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General Discussion / Re: Kevin Harrington and St. Martin
« on: August 01, 2014, 07:08:58 pm »This meeting was not about bringing in whales, it was about bringing in partners to help reach our target audience. Sure these guys have money, but what we value more than their money is their ability to drive SEO and sales over the internet in a manner that was able to earn them more than the market cap of BTSX. These guys are now in our camp, own BTS X and PTS, and are actively developing a plan to apply their internet marketing skills toward driving the price through greater awareness.
So what has Brian done? He has helps us build friendships with the people that have skills we need. This is far better than having him attempt to do these things himself.
Why does it take so long? Because it is like finding developers and finding other talent, it just takes months to do. Now that BTS X is out the marketers have a much easier job and something tangible to sell. Watch out.
I have a suggestion.
Dan, perhaps you should think of restructuring the hierarchy of roles and responsibilities then. It sounds like Brian is providing more of a business development or human resources role and not a Director of Marketing role. It seems obvious at this point that the person in charge of directing the marketing of something as complex bitshares needs to have a strong authority and strategy over all communication channels and community building, and intimate understanding and devotion to digital marketing (ie: a Bytemaster or Toast dedicated to marketing).
Perhaps it is simply a matter of a wrong title and the unfair expectations that are attached to it.