I personally believe many online businesses and in future even my local restaurant/hardware store/plumber/individual users, when it comes time to pay by BTSX or BitUSD would prefer an account name that matches their business/taste and they would be willing to pay a small premium for it.
In my opinion that should be done using BitShares DNS. We can have our own version of BIP 0070 where we use the BDNS authentication capabilities rather than X.509 certificates, and instead of the merchant passing a unique payment address to the customer, they give the customer's client their BTSX account name and a short code to automatically include in the memo of the transaction(s).
Sounds good and I guess in the real world you wouldn't interact with the actual BTSX account name via point of sale devices either.
A good account name/email address is still desirable imo, but not a necessity unlike a web address.
However I don't see the downside to charging $0.1-0.25 for a BTSX account name myself.
Thank you so much for sending them back ![Hi, apparently this text is editable. :)](http://bitsharestalk.org/Smileys/aaron/smiley.gif)
![+5%](http://bitsharestalk.org/Smileys/aaron/5percent.png)
Glad we have guys like Clains in the world.
Bitcoin had a guy who paid $5 million for some pizza. Clains might be the guy who gave $5 million back that was sent to the wrong address