So as far as I understand Bitshares the real value of the system will be trading BitAssets. Shorting and longing Bitshares will be much too complicated for the standard user. There has to be an interface for this user where he can buy bitUSD or any other asset and send it to another user. This way I can go to my local store which accepts BitAssets to buy my coffee directly in my currency. Marketing should concentrate on BitAssets then right? BitAsset users won't care how the price is being tracked as long as it is the same or close to the real world asset.
Are we going in that direction?
Answer to this would be much appreciated as I now cannot sleep because I think I finally understand the huge potential of this system.