Also, I wonder if there are opportunities to make statements from partners and players in FinTech - ones that lend credibility.. "BitShares 2.0 made me say 'Wow' - Janet Yellen." etc.
Perhaps more important than our opinion, is getting the reaction of those new investors you want to engage.. test the water with a few big players who might be intrigued - Barclay's blockchain accelerator and others who are up to speed - and see if that website answers all their questions and perhaps get quotes on the back of their feedback.
I'd replace "Email me when it's ready" to subscribe for alerts and progress updates.. and then keep those interested engaged over time.
and later perhaps integrate the wallet or a demo video. Different people like different methods of communication. The walls of text perhaps need "quotations" in bold that shout out the tldr; .. but there is a lot of content which is great for those with the time to read it.
A section on the homepage that describes 2 or 3 use cases that customers should be interested in.
If you're a business and would like cheaper online banking services you'll like bitUSD and our recurring payments feature.
If you're a savvy saver and you'd like to keep your wealth safely in your own hands, you'll like cold storage savings accounts that pay out a weekly budget securely.
If you're a crypto exchange and don't want the hassle of getting licensed to run a fiat orderbook integrate with BitShares and use bitUSD instead. You might also want to issue a UIA to collect fees from BitShares users and target new customers with business models not before possible.
On first landing on the page, the headline "BitShares 2.0 is an industrial-grade financial smart contract platform." with no other context leads me to believe that Bitshares is some kind of corporate banking software to run their back-end servers or something. Why should I care?
A descriptive picture is needed that can contextualize everything and tell the customer how they should be imagining themselves using the product.