Good work.
I feel, that the developer/implementor (Cass) should not be in the front-line answering questions as to content/direction and defending choices made in the brief.
Agree with other comments, that the site seems to be pitched at a user that doesn't yet exist and probably won't for some-time.
To draw a comparison - Bitcoin didn't become dominant by being pitched at your grandmother.
Instead it expanded it's user base outwards from crypto-roots to early-adopters to tech-savy younger people, while benefiting from a growing network effects on forums/reddit/twitter.
At the moment I feel it's all very opaque.