Ok I understand what your thought process was now, but yes, I want all of those people to go to a decentralized exchange. It is not confusing. People understand what exchanges are. It's fine.
It's worse to try to split up one brand into five brands and get brand recognition for all of them. Be one thing and let people hear and find out about that, it's much more powerful. I'm sure you've seen all the conversations about the network effect on these forums.
Maybe in the future, once you've reached high adoption/critical mass, you can branch out. No one starts out like that. We've had all of these conversations before, it's like half the reason we did the merger. A good example is Facebook. They started as Facebook, then added in messaging, then eventually branched out "Messenger" as its own separate app. That wouldn't have worked if they tried to get it going on its own in parallel with the original Facebook. Same thing with Google and all of its brands.