It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?
It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?
While your ideal early adopter demographic sounds good in theory, my question would be: How come so very, very few of we early adopters fit your ideal? domographic?
I would say besides the "Latin America" category (no marketing in that area), we all fit the bill quite nicely.
Alright, but I would add to the list that virtually all early adopters were familiar with /users of bitcoin before coming to BitShares.
It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
(http://www.chromemusic.de/wp-content/uploads/2009/07/nerd.jpg)
It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
Location doesn't matter but I do understand where you're coming from. I think this is pretty much true but you should at least collect some statistics to put as references rather than just putting out gut feelings which could be incorrect.
It seems the typical demographics that will like Bitcoin will also like BitUSD. But I think with BitUSD you should also consider whether or not they are nationalist in orientation. Also libertarianism isn't necessarily popular in Latin America so you have to figure out what political views exist there and appeal to that.
I don't think I've met many libertarians from Latin America.
It's standard marketing practice to clearly define what an early adopter (of your product) looks like. It's not sufficient to say "lets target everyone". You need to target a very narrow band if you want conversion rate to be high. Here's how I see the ideal early adopter of BitUSD and other BitAssets:
Age: 18 - 35
Sex: Male
Education: University
Occupation: Tech related
Political: Libertarian
Location: Latin America
We might want to take a hard look at Germany and other Eurozone demographics.*agreed* .. however, even bitcoin is only purely known in Germany .. though the government has released clear rules how to deal with them ..
Lots of unemployed, tech-savvy 15-35 year olds.
Some German bank is now pushing negative interest rates on balances.
Could not be a more opportune time to reach out with a mobile wallet and yield-bearing bitAssets.
We might want to take a hard look at Germany and other Eurozone demographics.
Lots of unemployed, tech-savvy 15-35 year olds.
Some German bank is now pushing negative interest rates on balances.
Could not be a more opportune time to reach out with a mobile wallet and yield-bearing bitAssets.
I like your methodology Method, with multiple parties marketing Bitshares and its bitAssets I think that we can afford to have them individually target niche markets. I think you're correct that successfully closely arch-typing likely conversions for your specific marketing campaigns will result in higher adoption per dollar spent overall.Alright, but I would add to the list that virtually all early adopters were familiar with /users of bitcoin before coming to BitShares.
I'm trying to look past the crypto community and identify who is most likely to use a BitAsset going forward. What type of person is most likely to convert into a user, not just a wealthy Western speculator...
I see BitShares as a company that offers products (BitAssets) to niche markets that need them most. Wealthy Western speculators will be the ones buying up BTS if they see the product BitShares offers getting adoption. Apple has to sell its computers before investors will buy APPL.
A BitAsset customer will look very different than a BTS investor.
We hodl these truths to be self evident, that all men are created equal with certain inalienable rights that among these are Life, Liberty and Property....
Could we change the nouns?
Are you the mythical crypto female???
from https://bitsharestalk.org/index.php?topic=10828.30
I think the How, and not just how the features of BitShares work, but How is it going to change the world is what most needs more thorough articulating.