BitShares Forum

Main => General Discussion => Topic started by: rgcrypto on January 19, 2015, 07:03:55 am

Title: Facebook Insights - Important
Post by: rgcrypto on January 19, 2015, 07:03:55 am
Hey everyone, this is important and I need your insights about what the Eye of Sauron (aka Facebook) tells us about the current state of the crypto world.

The data is surprising and it bears a hard question. I need your help.

=> https://rgcrypto.wordpress.com/2015/01/19/facebook-marketing-research-report/

Title: Re: Facebook Insights - Important
Post by: fuzzy on January 19, 2015, 07:12:06 am
Hey everyone, this is important and I need your insights about what the Eye of Sauron (aka Facebook) tells us about the current state of the crypto world.

The data is surprising and it bears a hard question. I need your help.

=> https://rgcrypto.wordpress.com/2015/01/19/facebook-marketing-research-report/

lol ....the eye of sauron. 
Title: Re: Facebook Insights - Important
Post by: Pheonike on January 19, 2015, 07:19:19 am
We need to focus the majority of our effort outside the US. This will give a sufficient volume to make it an easier sale to businesses in the US.
Title: Re: Facebook Insights - Important
Post by: rgcrypto on January 19, 2015, 07:23:37 am
We need to focus the majority of our effort outside the US. This will give a sufficient volume to make it an easier sale to businesses in the US.

Which product of BitShares is best suited for Turkey, Indonesia or India? BitUSD?
And if so, who do we know how can create sales material for those 3 languages?
Title: Re: Facebook Insights - Important
Post by: clayop on January 19, 2015, 07:44:16 am
We need to focus the majority of our effort outside the US. This will give a sufficient volume to make it an easier sale to businesses in the US.

I disagree. We should put our effort to build ecosystem in the US. Other markets can be considered as submaket of US, ie people use bitusd for remittance. In my case, I cannot start a Bitkrw gateway until bitusd gateways exist because there is almost no demand except remittance.
Title: Re: Facebook Insights - Important
Post by: Empirical1.1 on January 19, 2015, 10:51:23 am
As I said on Nullstreet, Indonesia and the Phillipines is more in the market for remittance imo.
Our biggest market would be a blockchain.info site in multiple languages that made it easy to keep BitUSD & other Bitcurrencies. (Blockchain.info is the most popular Bitcoin site for a reason. It is also the 546th most popular site in Ukraine and 636th most popular in Russia. (BTC-e also ranks much higher in these countries (Top 1000) than English exchanges do in any country - This tells me those guys are actually using crypto-currency.)

Re-post...

Quote
My sense is the Phillipines is in the market for a remittance solution something like John Underwoods remitabit.com or a site/page we make that is targeted at remittance.

My sense is as Ukraine, Russia, Turkey,  Brazil, India, Argentina all had >7% inflation in 2013 and they're looking for exactly what BitAssets like BitUSD offer, an inflation hedge solution. Something simple like blockchain.info for a BitAsset wallet would probably be ideal for this market. (Or a page with just BitUSD local language description, BitUSD video and wallet - otherwise we actually risk losing a lot of the main BitAsset market to NuBits type offerings.)

Our exchange site BitShares.org though will probably appeal to English 1st language speakers who currently use Cryptsy/bter/Coinbase/BitStamp, hopefully alternative language BitShares.org versions will also have some wider appeal and not miss the actual target market for BitAssets.

I think this is the NXT version https://wallet.mynxt.info
If you google 'online wallet' they come up on the first page, pretty good.
Title: Re: Facebook Insights - Important
Post by: cass on January 19, 2015, 11:54:35 am



If you google 'online wallet' they come up on the first page, pretty good.

indeed really good .. also DOge wallet
Title: Re: Facebook Insights - Important
Post by: rgcrypto on January 19, 2015, 04:06:02 pm
I understand your input Empirical and I am trying to factor it in.

The campaign I am focusing right now is the coming soon page of the mobile wallet of BitUSD.
Do you mean I should avoid Philippines altogether?

I mean, I don't know what infrastructure needs to be there for remittances. What will drive remittance demand? People in Indonesia or people in the US?

1) If I only target people who like blockchain.info on Facebook, I only have a 35-40k audience...no nearly big enough to run an ad for a sustainable period of time.

2) Also, I cannot target people in Ukraine and Russia on Facebook. I think they blacklisted the website.

3) There are a lot of english speakers in India and Turkey which allow me to keep marketing without having to translate the capture page in Turkish or Hindi.

The signals I get from my ad is that Turkey, India and Indonesia wants a BitUSD mobile wallet much more than US citizens.

Like I said, it currently cost me 7x more to market to US citizens than India, Turkey and Indonesia. Can we afford to educate a market that seems to be jaded about the crypto world? (in decline of popularity on Fb)

Another note is that
Title: Re: Facebook Insights - Important
Post by: CLains on January 19, 2015, 04:14:32 pm

If you google 'online wallet' they come up on the first page, pretty good.

impressive, something to strive for there
Title: Re: Facebook Insights - Important
Post by: CLains on January 19, 2015, 04:24:03 pm
Awesome data. I think we need more data all around, especially once they are entering our ecosystem.

How many of the people entering BitShares.org end up downloading the wallet and installing it? I tried campaigning a bit in social media and placing an ad past few days just to try it out and I got 500+ clicks to bitshares.org but *zero* people reached the point where they signed up with the faucet. High-score for all referrals is currently at a measly 5 signups via faucet. We also need to figure out how valuable each customer is once they enter the system. A group of investors may easily push a couple of million dollars into the system while it may take ten thousand new users from poor countries to get the same. Again for virality, some people have a hundred thousand followers on twitter while others have just ten.
Title: Re: Facebook Insights - Important
Post by: toast on January 19, 2015, 04:32:56 pm
It's 7x more costly per click in the US, but how much more money on average will they put into BTS?
Title: Re: Facebook Insights - Important
Post by: clayop on January 19, 2015, 05:54:10 pm
It's 7x more costly per click in the US, but how much more money on average will they put into BTS?
+5%
Title: Re: Facebook Insights - Important
Post by: abelljefrry on January 19, 2015, 06:14:09 pm
+5% for targeting Indonesia. Great potential for remittance services in SE Asia. USD are generally accepted in most of the big cities and tourist spots in Indonesia. So promoting bitUSD to Indonesian is not something far fetched.

(http://i.imgur.com/KUmNWCh.png)

When I first heard about Bitcoin back in the early days when it was worthless, it was from my Indonesian friends. Their tech and early adopter community are quite big and active actually.

Some interesting crypto projects in Indonesia:
http://cointelegraph.com/news/113046/10-year-olds-are-mastering-bitcoin-and-dogecoin-at-green-school-in-indonesia
http://bitislands.com/

Here's the Indonesia board in this forum, maybe you can contact these two members to discuss further about their current economy and social needs.

https://bitsharestalk.org/index.php?topic=3126.0

I live in the neighboring country, Malaysia. :)
Title: Re: Facebook Insights - Important
Post by: Shentist on January 19, 2015, 06:16:24 pm
i would say, you get more customers for the money. maybe they can spend less, but they are more in need for a solution then US customers right now.
Title: Re: Facebook Insights - Important
Post by: Pheonike on January 19, 2015, 06:18:00 pm
Do you have the stats on what platform they accessing with? I would guess the majority is mobile.
Title: Re: Facebook Insights - Important
Post by: abelljefrry on January 19, 2015, 06:23:01 pm
Do you have the stats on what platform they accessing with? I would guess the majority is mobile.

Here's the indirect answer for Indonesia...

(http://i.imgur.com/qGZ7wZ9.png)

(http://i.imgur.com/hOIcf7n.png)
Title: Re: Facebook Insights - Important
Post by: rgcrypto on January 20, 2015, 03:34:25 am
Do you have the stats on what platform they accessing with? I would guess the majority is mobile.

(http://content.screencast.com/users/RenaudGagne9/folders/Jing/media/89d46951-6522-4aa5-b2bf-0b2a2c3b68e7/2015-01-19_1933.png)