If you can walk to any PayPoint in the UK (literally in every corner) and buy bitAssets, this is not big this is HUGE for both parties.
Someone would have to succinctly explain why it is huge for PayPoint so that the opportunity can be presented to them.
A short presentation on the benefits of integrating BitAssets for third parties would be valuable. I don't think we have something like this.
You are right, the simplest way I describe assets are:
With Bitcoin the blockchain was invented, the blockchain is a currency (Bitcoin) ledger which tracks every transaction ever made, the great invention is that these transactions cannot be manipulated or tampered as they are constantly verify by third parties.
Imagine applying this to other physical aspects in our life, other currencies (USD, GBP, EURO), stocks or shares in a company, land registry or any other registry, voting, in general anything that can track ownership. This is what Bitshares does, it creates SmartCoins (assets that track normal currency) and allows to create any assets to track any form of ownership.
How do you buy or exchange these assets? Bitshares has an inbuilt exchange.
Paypoint in this scenario can act as a gateway for all these transactions.