There is a tricky combination we are faced with:
1) Most delegates that are hired by shareholdervote don't go through the same due diligence process a normal employee would have to go through: Real World ID known, professional history / proven track record checked etc.
2) There are social bonds on the forum and beyond despite most just have a digital / forum ID.
A problem occurs when obligations due to social bonds mix with close to non existing due diligence.
Solution: Over time "the workers" that are hired will be out there with their real ID (and in 2.0 there will be no marketing workers anyway, thank god because it's hard to measure). But in the mean time I propose that a culture of asking tough questions helps. It can be perceived like a fun checking of each others concepts and finding the best truth together.