The meta tags and all that crap in the <head> of the bitshares.org site has got to go.
Move all the inline scripts to the bottom
Beef up the meta descrip, title and keywords, streamline..
https://bitshares.org/robots.txt https://bitshares.org/sitemap.xml The top of the page has squat for indexing too so at least one keyword intensive paragraph near the top of the homepage is what the engines will crawl first.
Then, we can dive into the gateway pages and such, but you're right too that the engines will discount us if we appear to be spamming, so linking has to be done in places where it's actually applicable, so anyone reading this, PLEASE TAKE NOTE.
The graphics all need descriptive alt text and the links need title text too. Pack the page with engine food.
It never hurts to list in the most appropriate directories too, like dmoz.
Here's another site I've used for over 15 years:
http://www.submitexpress.com/free-submission.html Google analytics and webmaster tools is imperative, so cass and bytemaster will need to make you a Manager on those 2 sites as well.
I'll help you push for votes if you show us your stuff profitofthegods - I'm with you every step of the way.