Ok here's my first draft, hot off the presses.
(I didn't wait to polish it because I promised to get you something tonight.)
How about some help with spotting what I left out and how to make it all more clear?
Cut Years off Your Plan to Be the World's Biggest Exchange
Imagine if a number of Small Exchanges could network themselves together in a way that made each of them look like a bigger exchange to their customers. That is,
an exchange the apparent size of all member exchanges added together.They would each keep their own customers and the fees they pay, but they would be able to offer those customers better spreads, more liquidity, deeper markets, stronger network effect, and a smorgasbord of products and services. This makes them more attractive to their customers and earns them more profits because they all have more things to sell.
Customers don’t need to know that there are other exchanges involved, they think your exchange is simply bigger than it really is. As long as you keep them happy and provide the best interface and customer service they will stay with you forever. They won’t go wandering off in search of better spreads and liquidity – the bane of bootstrapping an exchange to compete in bigger leagues.
This is no different than how realtors team up to compete with their multi-list housing databases.
Each brings its own customers to a much bigger inventory!
Why do competing car dealers and restaurants all locate in the same mall, street or district?
Because together they attract more customers!
And now that, collectively, all members look like Medium Exchanges, guess what? Other Medium Exchanges will want to join to the network to make themselves look like Big Exchanges – for all the same reasons. Now all members have the advantages of being big and can compete on other factors like interface and customer service. Eventually, every exchange in the world would need to join the network to compete. And all the early adopter smaller exchanges will have just leap-frogged to the top of the heap.
Why wait years to grow the robust network effect you need to succeed? Network with other exchanges and get there together – instantly!
That’s what you get on the BitShares Exchange Network (BEN).
Big BEN is a real time blockchain that implements a common back end set of order books with integral trading engines for every member exchange. Each exchange provides its own uniquely competitive front end for that common order book. No customer needs to know that a member is using a common “multilist” order book.
But, you’ll want to tell them because it’s a huge competitive edge!This shared order book has the transparency and security of a multi-signature blockchain. A
real time blockchain capable of scaling as needed up to 100,000 transactions per second and down to 1 second transaction executions. (Compare that to Bitcoin’s 7 TPS and 10 minute latency.) And it’s operational today. You can see CCEDK.com’s implementation of it at OpenLedger.info. Its CEO, Ronny Boesing is a major pioneer who really gets it. He’ll be happy to tell you why he joined the network and why he would love you to join him as an equal member.
Customer’s enter the Big BEN network via your web site but hold onto their own private keys, even while their assets are trading. They can’t be Gox’ed because there is no central group of servers that can be hacked. And the network gives you the lion’s share of their service and trading fees – plus whatever network fees they pay to access the products and services of all your partner/competitors. Any where on the network.
What kind of products and services can they access? Well look around at all your current competitors today. What do they offer that you can’t? Access to new markets? Deals with major banks and credit cards? Alternative regulatory rules where you currently can’t operate due to where you are based? New financial products and derivitaves? Smart coins and smart contracts?
On the BitShares Exchange Network a worker can feed some Euro’s into an ATM in Munich Germany and a few seconds later his wife in the Philippines can pay for groceries in Pesos at her local market with a globally accepted debit card. And neither the company that provided the ATM nor the company that provided the debit card had to negotiate or integrate with each other. They got all that by being on the same network.
As an exchange, you can sell your customers any of the assets provided by any of the exchange members or offer your own to the customer’s of every other exchange. Or you can sell them the counterparty free products and services that come built into the BitShares blockchain itself. You can read all about them at BitShares.org.
Big BEN offers an exciting new world of explosive growth opportunities. Looking for a competive edge? Looking to cut years off the time it takes to get traction in the bigger leagues you’ve been eyeing? Take some time to let the possibilities sink in. When you are ready, let’s talk!
Stan@Cryptonomex.com