Hey team.
So most of the usability/error edits have been looked over and are in the process of being fixed now. Thank you for letting us know what they are.
As far as the target audience and message of the site (something a lot of people mentioned), the concept for the new site was gone over at length with Bytemaster and other members of the core team in VA before we began working on it, and it was decided that the main target market would be primarily individual users and merchants.
It was also discussed that the site would be simpler and focused on benefits/features of the core product only (BitShares). As you can see, we stripped away a LOT of the old content from the site and aimed to make BitShares much simpler than it was before with only one core service and a lot less side "products."
With that being said, Agreed - we need more content and fleshing out of the description of what BitShares is, and we're working on that now. (We are discussing a video as a possibility). Some of your suggestions on additional content/explanation are awesome. I've reached out directly to a few of you today, to ask permission to use some of your ideas and words on the site. This week we'll aiming to get that done....
Please revisit the site this weekend, and then post up new ideas or feedback as you think of them. Keep in mind, we can't incorporate every single idea or suggestion, but we are definitely seeing the site through all of your eyes and taking the feedback to heart. BitShares.org will never "arrive" at perfection, but will be a continual work of improvement.
Thanks and keep the ideas coming.... B