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General Discussion / Re: Marketing plan for Bitshares 2.1
« on: March 06, 2016, 02:34:57 pm »If you need any assistance with marketing, please don't hesitate to contact CNX about it. The whole purpose of Cryptonomex International is to have a means of coordinating exactly those efforts, however, focusing on the CNX AND BTS side of things, not merely on BTS.
What's the best way to contact? I'd rather do it here on the forum so that everybody else can keep up what's happening. So far very little results.
I think, BitShares needs to figure out a way to have someone take "the lead" without giving the impression to dictate things. CNX tried to play that role and people complained. Now they are not longer taking that role and no one else stands up to take the lead .. yet ..
I think we have seen already enough and can say that Bytemaster/Cryptonomex-haters were just full of bullshit and we don't need to take them seriously. If Cryptonomex has any resources for marketing, they can take more responsibility for it. It has been clearly too early to let Bitshares handle it's own marketing in a decentralized way – it doesn't work because there is no accumulated knowledge how to do it.
Without talking bad about other projects, this is exactly what I don't like about Ethereum (among other things) .. They claim to be a decentralized network and still consensys defined and decides almost everything on its own. They seem to be quite successful with that approach though ..
Usually centralized way is more effective. Decentralization is not a panacea that will make everything better. It's great at increasing resilience and antifragility of a system, but it has also costs.
Would there be anyone interested in running a marketing campaign?
We could create a committee-owned account for referrals and then pay a marketeer via worker.
If he succeeds we get the referrals and if he doesn't manage to bring in a certain number of new users every month (including nr transaction generated by them), we could simply fire him.
Let's just try simple things first, like I'm doing in this topic. I'm going to start a marketing campaign with my own resources, and everybody is welcome to join me.
I'll focus on high quality early adopters. People who will get really excited about Bitshares and want to do something for it, like development or marketing. Or at least they'll see BTS as a good long term investment. This does not necessarily manifest as hundreds of new accounts, at least in the short term. We don't need people to open account and forget it after two days because they didn't see anything interesting. We need people who understand how great and powerful system Bitshares is and are willing to do something for it.
Other people can focus on other groups, like traders.
If somebody doesn't want to do anything, that's ok.
But we still need a little bit of cooperation:
- Decide what we are campaigning for (in this case: 2.1 with stealth and free transactions)
- Know when it will happen (when the hardforks are coming?)