Some thoughts ;
MaidSafe didn't promises big things, they just said "hey guys, we are going to release a minimum viable wallet" and everybody get exited by themselves. Just check the current market trend they have. These people won't be disapointed because they didn't promise more than what they will have.
We should do the same. If we don't have bond market working in the wallet, we have to say that bond market is already coded in the blockchain protocol and is one of our millestone. Not that we have it just like the web page lead people to beleive, this lead to bad reputation.
Another thing, lot of poeple in the polo troll box thing that bts is a dead project (funny). We should have something dinamic in the bts.org web page, something that is showing some kind of roadmap, what we just did, the updates, forks, ... Just to give a feeling of dynamism.
This should be easy to change because we adapt so quickly that nothing should be made to last for weeks or months.