The Social Consensus fuels sharedrops. Of course it's voluntary, but anyone using this technology has to be nuts NOT to sharedrop. Why? Because it only costs you a small percentage, say 20%. What is the cost of creating a community like BitShares has? Some startups get bought up for hundreds of millions of dollars, even before they have a product or technology, JUST because they have a following, a customer base. So does BitShares.
Hitting the ground running with your own community is priceless; many developers would gladly give 80% to bring this community on board. We ask only that you share 20% with our community. Do you honestly think you'll get rich holding 100% when you have to use all your own efforts, money, and marketing to make your product succeed? Wouldn't you rather hold 80% of a product with a robust, cohesive, and supportive community behind you? I give your 80% a HUGE chance of succeeding, while your 100% is going to depend on a lot of things you can't control or don't want to spend the time doing.
Sharedrop. Honor the Social Consensus. Feel the synergy!