I would like to see the details of the marketing campaign planned in advance.. Even if we all agree to start it in a month, we need to come together now on what is going to happen if we want to be successful.
Our weakest point since ever has been marketing, and this will not change until people start treating marketing like a serious, technical challenge just as important as any other aspect of this operation.
It means crafting a carefully researched, detailed plan, executed and coordinated with a focused group of people over several months. A plan with many moving parts and people, as well as synergies among them.