Well I'm an engineer, not a designer, so the landing page looks fine to me
What you say makes sense and is important, but I feel like the scale of it is not enough.
I don't know how many people buy LTM, why they do it and how many newcomers they manage to register with their referral links. I, personally, don't like clicking on links from people I don't know, much safer is just google bitshares and find the wallet. And I think there is a whole lot of people who will google the project's name after hearing/reading about it somewhere for the first time instead of asking random strangers to provide them with a link.
Anyways, it's the "reading/hearing somewhere" part I worry about, as for now we have covered a very limited area. A potential user won't find out about bitshares if he doesn't specifically search for it. It was a bit less of a problem in the past, as we were in the top 20 on CMC, having a lot more exposure. Now, as we sit somewhere on the 50th place, it's like being on the second page of google search, where no man has ever set his foot.