Most of this post belongs in the marketing forum, but because I am seeking contributors to a bounty to break DPOS, I thought it belongs here.
My name is Max Wright and I have been following Bytemaster since before Invictus' first newsletter. My skills are in marketing and not tech and as such have watched from afar as the tech geniuses behind bitshares do their thing... very well I might add.
But after hanging out with the team in Saint Martin and working with Brian and BM for the last month, I have drawn some conclusions and here they are for that they are worth. Feedback is appreciated.
1. Marketing to non-bitcoin enthusiasts at this early stage is a waste of time. The entry and exit ramps to btsx require bitcoin and that is where we must focus.
2. Bitcoin works in cliques, and most bitcoiners have their favorite and trusted sources. What I call bitcoin royalty. Get them and the rest follow. Vitalik was a great start, and in the following months you will see many of his followers pay attention to btsx. I believe we should invest our resources here first.
3. bitUSD may be very useful in getting the early masses on board but it has little appeal to early adoptors, innovators and bitcoin royalty. We should not focus marketing efforts on bitUSD at this time.
4. TITAN is cool, but has some potential drawbacks. I think it is easy to send money to an incorrect party and it would be nice to not lead with a privacy thing which may attract unwanted govt attention which may slow us down. Further, bitcoiners have already jumped the hurdle of dealing with ugly addresses and QR codes and as I mentioned in point 1, I think we should only be interested in bitcoiners at the moment. If we had nothing else I would run with it, but we have gold so why bother.
5. I think DPOS is the killer feature (the gold) that will help us attract the bitcoin royalty and their followers.
6. When Bitcoiners understand that in 2014 the first half a billion dollars of fiat that chased bitcoin went to electricity and chip manufacturing companies instead of sending the price of their coins to the moon they will want a solution. When they realize DPOS is that solution, they will come.
7. One by one, they will come until the call in the bitcoin community is 50% or more and they will hardfork bitcoin to DPOS. That will be great for Bitcoin and bitshares and by extension humanity.
8. I have a plan and will execute it shortly to create videos and presentations to attract the bitcoin community with the lure of using DPOS to solve this problem.
9. As part of this video I am going to offer a bounty to anyone who can destroy/hack/break DPOS
10. Thoughts on that bounty.
A) I need to work with the tech team on the wording of the bounty. DPOS is easier to corrupt than POW, but that is accounted for by its easy to recover from features (voting, hardforks, etc). How should this bounty be worded?
B) I am willing to match dollar for dollar up to 20btc (approx $10k) for this bounty. Because I do not have the tech knowledge to know how good DPOS really is, I will only match btc put up by the dev team. If it is too early and DPOS is not ready for the big team just yet, then that is cool we can wait. But if it is, and the devs will put their money where their mouth is (and where their time has been) I will match up to 20btc.
C) The bigger the bounty, the bigger the press, the more eyeballs on bitshares. I hope you contribute to the bounty as well. Remember if the bounty is not claimed in 12 months, then you get your btc back and nothing is lost. If the bounty is paid and a fatal flaw is found in DPOS then you may have just saved yourself years of your life working on a flawed concept. How much is that worth to you? It is a no lose situation. I hope to get this bounty over $100,000
D) In order for the bounty to be believed it must be held in a public btc wallet. Pledges are not enough. I suggest a multisig wallet, with myself, BM and a couple of other trusted community members as signers.
11. I would like to get this video and concept out soon so if you have ideas or can contribute setting up the bounty wallet, please post here quickly.
Thoughts and feedback appreciated.
nice idea
+5% +5% +5%
what about 1 million bitUSD bounty?
nice idea
+5% +5% +5%
what about 1 million bitUSD bounty?
Doesn't make sense. If DPOS is broken then bitUSD is valueless.
nice idea
+5% +5% +5%
what about 1 million bitUSD bounty?
Doesn't make sense. If DPOS is broken then bitUSD is valueless.
Kinda what I was thinking...nice marketing stunt...but what if it breaks, very publicly? Maybe something a little less public like using the money for paying security bug bounties?
This is ok if we write a proper whitepaper first and make the bounty about breaking the protocol.
We need a separate bug bounty for implementation bugs which is *not* ready for huge public bounty.
IMO, the OP is afraid of success of DPOS , His whole investment in BTC is in the verge of collapse. That is the reason why he wants to break the DPOS mania. Some FUD ers , but I3 has been working and focus on security issues so $10,000 is worth a try but that is just a SMALL and CHEAP (concept) bounty compare to the rewards that is waiting for each DAC investor.
1. Marketing to non-bitcoin enthusiasts at this early stage is a waste of time. The entry and exit ramps to btsx require bitcoin and that is where we must focus.
3. bitUSD may be very useful in getting the early masses on board but it has little appeal to early adoptors, innovators and bitcoin royalty. We should not focus marketing efforts on bitUSD at this time.
This is ok if we write a proper whitepaper first and make the bounty about breaking the protocol.What do you consider to be the "protocol"?
We need a separate bug bounty for implementation bugs which is *not* ready for huge public bounty.
This is ok if we write a proper whitepaper first and make the bounty about breaking the protocol.What do you consider to be the "protocol"?
We need a separate bug bounty for implementation bugs which is *not* ready for huge public bounty.
7. One by one, they will come until the call in the bitcoin community is 50% or more and they will hardfork bitcoin to DPOS. That will be great for Bitcoin and bitshares and by extension humanity.
This is ok if we write a proper whitepaper first and make the bounty about breaking the protocol.What do you consider to be the "protocol"?
We need a separate bug bounty for implementation bugs which is *not* ready for huge public bounty.
The rules that govern the system.
Yup. The language that gets early adopters hyped up and excited is completely different than the language that'll get the early majority excited.
Crypto geeks drool over:
- Whitepaper
- Delegated Proof of Stake
- Market pegged assets
- The word "experiment"
- Decentralized Autonomous Companies
1. Marketing to non-bitcoin enthusiasts at this early stage is a waste of time. The entry and exit ramps to btsx require bitcoin and that is where we must focus.
Thoughts and feedback appreciated.
Gold pay no yield either, yet its market cap is about 6 trillion USD.
1. Marketing to non-bitcoin enthusiasts at this early stage is a waste of time. The entry and exit ramps to btsx require bitcoin and that is where we must focus.
Thoughts and feedback appreciated.
Nice analysis, but I see a different path to success than working toward getting BitCoin to switch to DPOS.
Here’s my reasoning:
1. Bitcoin will never adopt DPOS.
Lets face it, Bitcoin has become first and foremost a business designed to make money for miners. Those who run bitcoin are miners, not BTC holders. Miners have erected a barrier to entry they won’t give up - the need for huge warehouses full of global warming hardware. This is really no different than how banksters use captive regulators to erect barriers to entry for their competitors. BTC miners' competitive edge is their Darwinian ability to win a global warming device arms race. If miners adopt DPOS, they lose that competitive edge to others better suited to compete in the new arena. Under DPOS, people skilled at attracting voters would have the advantage. It’s like asking soccer players to deliberately change the rules for who gets the World Cup to be a chess match instead of an athletic tournament. A different skill set is required and athletes are unlikely to win a chess competition. So they will keep the rules set to require physical skills so they can continue to win as long as possible.
2. We don’t want Bitcoin to adopt DPOS.
This is just acknowledging our fiduciary duty to the BitShares community. Unless a BTC upgrade honors PTS/AGS (fat chance) it would not be in the interest of BitShares supporters to have Bitcoin adopt one of our killer competitive edges. It is in our supporters' best interest to use our edge to suck all of the wealth listed in coinmarketcap into something they own, no?
3. There is little delta-value in marketing to the crypto community.
Those who are technically objective will find us all by themselves. Those who are blindly loyal to a crypto tribe will sink or swim with that tribe (while their wealth migrates to us without them). This is an acceptable result. :)
4. The network effect of being #1 is a fleeting advantage.
Just like every point of sale solution accepts every major credit card, they will soon accept every major crypto currency. No merchant wants to host multiple point of sale systems. So shopping cart providers and point of sale device providers and mobile device payment app providers will all compete to be THE universal solution. That means including all the major cryptos and adding value to abstract away their quirks. BitShares will be in the mix. End of Bitcoin’s biggest advantage.
5. Bitcoin doesn’t have any other advantages.
Bitcoin is #1 because it has been #1. When that ceases to be an advantage, there is no other reason for it to remain in the top tier at all. It will go the way of the buggy whip and the phone booth. And so will its clones.
6. Bitcoin is just a checking account in a new financial services industry.
Look at the percentage of liquid global wealth that is currently sitting in checking accounts. One percent? Right now 99% of the liquid wealth that wants to escape the corrupt global system is sitting in crypto checking! But when new services that flesh out the crypto financial system with everything from passbook savings to full service brokerages, how much of that wealth do you think will remain in volatile interest-free checking? That giant sucking sound you hear is 6 billion dollars worth of current crypto wealth flowing to where it can get a better diversified mix of stability and yield. Bitcoin will represent only a few percent of the crypto market cap within 18 months.
7. That giant sucking sound is just a trickle compared to what’s coming.
As big as the flow out of Bitcoin will be, the flow out of the corrupt global financial system will dwarf it. People are waking up and want out. Maybe only 1% will wake up until we have a few more train wrecks like Cyprus, Lehman, Iceland, Argentina and MF Global, but such events are currently cueued up like inbound planes at a busy airport. That 1% will be enough. And when that 1% hits Google looking for “Bitcoin” they are going to hit our new educational funnels that will make sure they are well trained to understand that Bitcoin is just their interim checking account. All of that new traffic will then sort itself out into all the financial services that the newcomers are used to. Bitcoin will get a similar percentage to what currently sits in consumer checking accounts — until people learn that their savings and brokerage accounts do checking better than Bitcoin!
So we should focus on teaching these truths to newcomers fleeing the current system.
The rest will be history.
Hi Stan,I like the way you think, +5%
I dont disagree with anything you said. Except that... it should not be said. Let me explain.
Will bitcoin ever hardfork to DPOS. Well the answer is, if they are smart.... the truth is, getting consensus on that will be very difficult. IT may happen. It may not. But I sure as hell am going to mention the possibility of it happening right up front in every conversation I have with a bitcoiner. Why? Because I have been a marketer for 15 years and I know that the majority of people have 2 massive psychological incentives to keep a closed mind about the validity of DPOS.
1. They have been telling their friends for years the bitcoin is the shit and it even if another crypto came along and surpassed it, then most would have to admit they were wrong to a degree. Not many bitcoiners give themselves the out that "crypto will be king" instead of "bitcoin will be king."
2. Most people in bitcoin are not wealthy. Bitcoin is their chance to make big money. They hang on to it with desperation.
As a result of these two powerful psychological drivers, most people in crypto approach new things outside of bitcoin with a very closed mind. If we can alleviate these concerns, then they may just have their mind open enough for long enough to listen and get enthusiastic about it.
It is interesting to note that the biggest bitcoin "celebrity" to endorse DPOS is a savant. Vitalik has near immunity from psychological triggers. And then even though he has all that clout with his team, he still has trouble convincing them DPOS is the shit because of their psychological triggers.
Yourself, Dan and Brian, all reported experiencing that exact resistance when speaking to most people. I think you guys knew why (Dan said so explicitly), you just didn't know how to fix it.
The way to fix it is to explain that neither of these things are being threatened by your new idea..... in fact.... these new ideas you are about to introduce to them is very much aligned with their goals of being right(1) and rich(2).
Therefore when I release this video, it would be great if people in this community did not start conversations in the comments section saying, "bitsharess is gonna crush bitcoin." "POW is dead" "DPOS will render bitcoin obsolete"
Instead the comments will hopefully read, "This could be the coolest thing for bitcoin since Satoshi." "DPOS could be the killer feature to send Bitcoin to the moon", etc.
If you guys do that then, I think we will get a great result from this video.
As for all of your other points I agree. If we continue to shoot ourselves in the foot and begin the conversation with why Bitcoin is dead, then the superiority of the technology will slowly but surely win out eventually. But if we are smart... it will happen a lot faster.
Therefore when I release this video, it would be great if people in this community did not start conversations in the comments section saying, "bitsharess is gonna crush bitcoin." "POW is dead" "DPOS will render bitcoin obsolete"
QuoteTherefore when I release this video, it would be great if people in this community did not start conversations in the comments section saying, "bitsharess is gonna crush bitcoin." "POW is dead" "DPOS will render bitcoin obsolete"
I agree completely..... this isn't about crushing Bitcoin, it is about taking idea of Bitcoin to the next level and giving everyone who was late to the game an opportunity to get rich, and those who got rich from Bitcoin to get even richer.
I agree completely..... this isn't about crushing Bitcoin, it is about taking idea of Bitcoin to the next level and giving everyone who was late to the game an opportunity to get rich, and those who got rich from Bitcoin to get even richer.
I agree completely..... this isn't about crushing Bitcoin, it is about taking idea of Bitcoin to the next level and giving everyone who was late to the game an opportunity to get rich, and those who got rich from Bitcoin to get even richer.
And there was me thinking your motivation for creating Bitshares was to make the State irrelevant...
Edit: I suppose all good deeds need to be rewarded ;D
I agree completely..... this isn't about crushing Bitcoin, it is about taking idea of Bitcoin to the next level and giving everyone who was late to the game an opportunity to get rich, and those who got rich from Bitcoin to get even richer.
And there was me thinking your motivation for creating Bitshares was to make the State irrelevant...
Edit: I suppose all good deeds need to be rewarded ;D
Shouldn't the people who make the state irrelevant get rich? :D
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said.
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said.
Hi Max,
Totally agree (outside this "private" strategy discussion). Framing it correctly for different audiences is what we need you silver tongued marketeers for! :)
My only point was that there is more marketing hay to be made with newcomers than with those already in the industry. We shouldn't be picking fights, but we shouldn't downplay that we are building the other 99% of the financial system - the part beyond checking that is complementary to Bitcoin.That was the spin of my recent blog post "BitShares Savings joins Bitcoin Checking" here: http://bitshares.org/bitshares-savings-joins-bitcoin-checking/ (http://bitshares.org/bitshares-savings-joins-bitcoin-checking/)
Sort of gives another meaning to the term "BitShares Check Mate" :)
But considering the ultimate implications of a disruptive technology is also an important factor in crafting an optimum long term marketing playbook. I think the world is ready to hear about bitAssets immediately.
I've been following this since the days of PTS - still can't say I fully understand, but I'm glad to see progress because I think it's a fascinating experiment.
I really think BTSX is an awesome experiment!
@bitmarket
I sense you might be a direct response copywriter? Or involved in internet marketing in some way? I've been in that industry from the (almost) beginning. I'm friends with Yanik Silver and I've done copy for Neil Strauss a few times.
Something I've been trying to get across to the BitShares team is the importance of the language they use when talking to specific demographics. The language that will get bitcoiners excited is completely different than the language that will get mom and dad excited.
I did an AMA in /r/BitcoinMarkets/ (http://www.reddit.com/r/BitcoinMarkets/comments/2ftfti/bitshares_x_ama_trade_btc_derivatives_on_the/) on Monday and the main takeaway for me (as a copywriter / IMer) was how receptive they were when I framed BitShares X as a "financial experiment". It completely blasted past their psychological barriers. The people who frequent /r/BitcoinMarket are some of the most jaded cynical people you'll ever meet and yet they seemed completely open to the idea.
Based on the feedback from the AMA I've been toying with the slogan "The Greatest Financial Experiment Since Bitcoin" as a hook targeted at typical bitcoin adopters. Framing BitShares X as a financial experiment automatically dismisses it as a threat. Suddenly it's the same as bitcoin. An all new fascinating experiment they can get excited about all over again.
If bitcoiners see BitShares an innovative financial experiment they'll automatically think "I can get in on this early and become rich like the early bitcoiners" AND "it's just an experiment, not a hyped up scam coin so it's at least worth paying attention to". It completely gets past their bullshit detector.
Some of the AMA comments:QuoteI've been following this since the days of PTS - still can't say I fully understand, but I'm glad to see progress because I think it's a fascinating experiment.QuoteI really think BTSX is an awesome experiment!
There were many other comments along the lines of "awesome experiment" and "fascinating".
@bitmarket
I sense you might be a direct response copywriter? Or involved in internet marketing in some way? I've been in that industry from the (almost) beginning. I'm friends with Yanik Silver and I've done copy for Neil Strauss a few times.
Something I've been trying to get across to the BitShares team is the importance of the language they use when talking to specific demographics. The language that will get bitcoiners excited is completely different than the language that will get mom and dad excited.
I did an AMA in /r/BitcoinMarkets/ (http://www.reddit.com/r/BitcoinMarkets/comments/2ftfti/bitshares_x_ama_trade_btc_derivatives_on_the/) on Monday and the main takeaway for me (as a copywriter / IMer) was how receptive they were when I framed BitShares X as a "financial experiment". It completely blasted past their psychological barriers. The people who frequent /r/BitcoinMarket are some of the most jaded cynical people you'll ever meet and yet they seemed completely open to the idea.
Based on the feedback from the AMA I've been toying with the slogan "The Greatest Financial Experiment Since Bitcoin" as a hook targeted at typical bitcoin adopters. Framing BitShares X as a financial experiment automatically dismisses it as a threat. Suddenly it's the same as bitcoin. An all new fascinating experiment they can get excited about all over again.
If bitcoiners see BitShares an innovative financial experiment they'll automatically think "I can get in on this early and become rich like the early bitcoiners" AND "it's just an experiment, not a hyped up scam coin so it's at least worth paying attention to". It completely gets past their bullshit detector.
Some of the AMA comments:QuoteI've been following this since the days of PTS - still can't say I fully understand, but I'm glad to see progress because I think it's a fascinating experiment.QuoteI really think BTSX is an awesome experiment!
There were many other comments along the lines of "awesome experiment" and "fascinating".
Imagine a hacker (or team) reading this post, decides to get a jump on breaking DPOS (at least in theory). Then as soon as the official challenge is announced, "Voila. We've broken it (already)!". What effect would that have?
I believe you are 100% right in your selling points for that audience and you have good points for the different market segments you mentioned. I studied copywriting for awhile, very fascinating stuff. Never got to do much of it but I respect it very much. Every hear of Bob Bly and/or read that scientific advertising book? Probably I would guess.
Just a word of advice. The AMA thread was pretty heavy on people already active/participating in BTSX. I hope the results are representative for the whole BTC community but just take them with a grain of salt.
Quote from: tonykJust a word of advice. The AMA thread was pretty heavy on people already active/participating in BTSX. I hope the results are representative for the whole BTC community but just take them with a grain of salt.
I agree, there were a lot of us there... But even when I talk about BitShares X to crypto friends and try to "convince" them based on features, they just roll their eyes and dismiss it as "just another alt". When I talk about it as a really cool experiment all of a sudden they're interested.
Imagine a hacker (or team) reading this post, decides to get a jump on breaking DPOS (at least in theory). Then as soon as the official challenge is announced, "Voila. We've broken it (already)!". What effect would that have?
QuoteTherefore when I release this video, it would be great if people in this community did not start conversations in the comments section saying, "bitsharess is gonna crush bitcoin." "POW is dead" "DPOS will render bitcoin obsolete"
I agree completely..... this isn't about crushing Bitcoin, it is about taking idea of Bitcoin to the next level and giving everyone who was late to the game an opportunity to get rich, and those who got rich from Bitcoin to get even richer.
@bitmarket
I sense you might be a direct response copywriter? Or involved in internet marketing in some way? I've been in that industry from the (almost) beginning. I'm friends with Yanik Silver and I've done copy for Neil Strauss a few times.
Something I've been trying to get across to the BitShares team is the importance of the language they use when talking to specific demographics. The language that will get bitcoiners excited is completely different than the language that will get mom and dad excited.
I did an AMA in /r/BitcoinMarkets/ (http://www.reddit.com/r/BitcoinMarkets/comments/2ftfti/bitshares_x_ama_trade_btc_derivatives_on_the/) on Monday and the main takeaway for me (as a copywriter / IMer) was how receptive they were when I framed BitShares X as a "financial experiment". It completely blasted past their psychological barriers. The people who frequent /r/BitcoinMarket are some of the most jaded cynical people you'll ever meet and yet they seemed completely open to the idea.
Based on the feedback from the AMA I've been toying with the slogan "The Greatest Financial Experiment Since Bitcoin" as a hook targeted at typical bitcoin adopters. Framing BitShares X as a financial experiment automatically dismisses it as a threat. Suddenly it's the same as bitcoin. An all new fascinating experiment they can get excited about all over again.
If bitcoiners see BitShares an innovative financial experiment they'll automatically think "I can get in on this early and become rich like the early bitcoiners" AND "it's just an experiment, not a hyped up scam coin so it's at least worth paying attention to". It completely gets past their bullshit detector.
Some of the AMA comments:QuoteI've been following this since the days of PTS - still can't say I fully understand, but I'm glad to see progress because I think it's a fascinating experiment.QuoteI really think BTSX is an awesome experiment!
There were many other comments along the lines of "awesome experiment" and "fascinating".
Not with one word would I mention anything that has to do with getting rich or anything of that sort!! This will only cause greed and divide and make the DPOS / BitShares effort about money making where it is about the ideals of freedom you talk about all day!
Make it about the idea and ideals of Bitcoin and how it can be reached with DPOS / BitShares. Strip yourself and the Bitshares idea from anything material / money / rich. If it is about the ideal people are more incentivized to talk neutrally about the technology.
I dont know how that is that different to you (all here). To me anything that sounds like "get rich quick" sounds fishy and like a scam. Make it about the ideals and the technology and not about money! People will realize the rest by themselves. Ppl are always happy when they can realize something themselves, they end up being more convinced when they realized it themselves.
In that sense I am also a big fan of the company analogy. It totally makes sense since crypto currencies are like money /payment networks issued by companies/individuals. It is easily to come to the conclusion that DPOs rocks from there.
Quote from: tonykJust a word of advice. The AMA thread was pretty heavy on people already active/participating in BTSX. I hope the results are representative for the whole BTC community but just take them with a grain of salt.
I agree, there were a lot of us there... But even when I talk about BitShares X to crypto friends and try to "convince" them based on features, they just roll their eyes and dismiss it as "just another alt". When I talk about it as a really cool experiment all of a sudden they're interested.
...which would also attract developers.Quote from: tonykJust a word of advice. The AMA thread was pretty heavy on people already active/participating in BTSX. I hope the results are representative for the whole BTC community but just take them with a grain of salt.
I agree, there were a lot of us there... But even when I talk about BitShares X to crypto friends and try to "convince" them based on features, they just roll their eyes and dismiss it as "just another alt". When I talk about it as a really cool experiment all of a sudden they're interested.
The bounty should be targeted to the InfoSec community which is a different community from the general Bitcoin community. Specifically you would want to attract hackers.
You picked me like a dirty nose. :) I know Yanik, and know of Neil. I know lots of IM'ers and a few of the PUA world. Mystery's camp specifically.
I liked your framing of the financical experiment. I might just steal that one.
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said. Let me explain.
Will bitcoin ever hardfork to DPOS. Well the answer is, if they are smart.... the truth is, getting consensus on that will be very difficult. IT may happen. It may not. But I sure as hell am going to mention the possibility of it happening right up front in every conversation I have with a bitcoiner. Why? Because I have been a marketer for 15 years and I know that the majority of people have 2 massive psychological incentives to keep a closed mind about the validity of DPOS.
1. They have been telling their friends for years the bitcoin is the shit and it even if another crypto came along and surpassed it, then most would have to admit they were wrong to a degree. Not many bitcoiners give themselves the out that "crypto will be king" instead of "bitcoin will be king."
2. Most people in bitcoin are not wealthy. Bitcoin is their chance to make big money. They hang on to it with desperation.
As a result of these two powerful psychological drivers, most people in crypto approach new things outside of bitcoin with a very closed mind. If we can alleviate these concerns, then they may just have their mind open enough for long enough to listen and get enthusiastic about it.
It is interesting to note that the biggest bitcoin "celebrity" to endorse DPOS is a savant. Vitalik has near immunity from psychological triggers. And then even though he has all that clout with his team, he still has trouble convincing them DPOS is the shit because of their psychological triggers.
Yourself, Dan and Brian, all reported experiencing that exact resistance when speaking to most people. I think you guys knew why (Dan said so explicitly), you just didn't know how to fix it.
The way to fix it is to explain that neither of these things are being threatened by your new idea..... in fact.... these new ideas you are about to introduce to them is very much aligned with their goals of being right(1) and rich(2).
http://redirect.disqus.com/url?impression=cd7ed77a-39c4-11e4-8044-002590f382ca&experiment=digests&behavior=click&url=http%3A%2F%2Fwww.wired.com%3Fp%3D1546441%26preview_id%3D1546441%23comment-1584242568%3AVeS0ybiBp4JWWm99pE07KcyDmr0&type=notification.post.registered&variant=active&event=email
Therefore when I release this video, it would be great if people in this community did not start conversations in the comments section saying, "bitsharess is gonna crush bitcoin." "POW is dead" "DPOS will render bitcoin obsolete"
Instead the comments will hopefully read, "This could be the coolest thing for bitcoin since Satoshi." "DPOS could be the killer feature to send Bitcoin to the moon", etc.
If you guys do that then, I think we will get a great result from this video.
As for all of your other points I agree. If we continue to shoot ourselves in the foot and begin the conversation with why Bitcoin is dead, then the superiority of the technology will slowly but surely win out eventually. But if we are smart... it will happen a lot faster.
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said.
Hi Max,
Totally agree (outside this "private" strategy discussion). Framing it correctly for different audiences is what we need you silver tongued marketeers for! :)
My only point was that there is more marketing hay to be made with newcomers than with those already in the industry. We shouldn't be picking fights, but we shouldn't downplay that we are building the other 99% of the financial system - the part beyond checking that is complementary to Bitcoin.That was the spin of my recent blog post "BitShares Savings joins Bitcoin Checking" here: http://bitshares.org/bitshares-savings-joins-bitcoin-checking/ (http://bitshares.org/bitshares-savings-joins-bitcoin-checking/)
Sort of gives another meaning to the term "BitShares Check Mate" :)
But considering the ultimate implications of a disruptive technology is also an important factor in crafting an optimum long term marketing playbook. I think the world is ready to hear about bitAssets immediately.
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said.
Hi Max,
Totally agree (outside this "private" strategy discussion). Framing it correctly for different audiences is what we need you silver tongued marketeers for! :)
My only point was that there is more marketing hay to be made with newcomers than with those already in the industry. We shouldn't be picking fights, but we shouldn't downplay that we are building the other 99% of the financial system - the part beyond checking that is complementary to Bitcoin.That was the spin of my recent blog post "BitShares Savings joins Bitcoin Checking" here: http://bitshares.org/bitshares-savings-joins-bitcoin-checking/ (http://bitshares.org/bitshares-savings-joins-bitcoin-checking/)
Sort of gives another meaning to the term "BitShares Check Mate" :)
But considering the ultimate implications of a disruptive technology is also an important factor in crafting an optimum long term marketing playbook. I think the world is ready to hear about bitAssets immediately.
This is the sort of marketing campaign I think we need to use on Bitcoiners: https://www.youtube.com/watch?v=k7nsBoqJ6s8
Highlight specs.
Highlight features.
Hightlight everything that Bitcoin can't do.
Highlight everything that Bitshares X can do.
The commercial above exemplifies that approach. In our comments on forums we should highlight features that Bitcoin can't support or cannot do without a hardfork.
Bytemaster will have to reveal to us the sort of features Bitcoin could never do but I would think the 5% interest is among them.
I'm not in charge of the marketing campaign but my suggestion is we the users should start talking about the sorts of transactions we are doing, the ease at which we are making money, the shield from volatility. When there is a forum thread or time when Bitcoiners are complaining about the price crashing we should be the first to remind them about Bitshares X.
Look to the console wars to learn how marketing on the specs and feature sets can work. It typically works in favor of the consoles with the best specs, most games, best price, etc. So keep talking about how much money the Bitcoiners are losing because to a poor person there is no better marketing.
Hi Stan,
I dont disagree with anything you said. Except that... it should not be said.
Hi Max,
Totally agree (outside this "private" strategy discussion). Framing it correctly for different audiences is what we need you silver tongued marketeers for! :)
My only point was that there is more marketing hay to be made with newcomers than with those already in the industry. We shouldn't be picking fights, but we shouldn't downplay that we are building the other 99% of the financial system - the part beyond checking that is complementary to Bitcoin.That was the spin of my recent blog post "BitShares Savings joins Bitcoin Checking" here: http://bitshares.org/bitshares-savings-joins-bitcoin-checking/ (http://bitshares.org/bitshares-savings-joins-bitcoin-checking/)
Sort of gives another meaning to the term "BitShares Check Mate" :)
But considering the ultimate implications of a disruptive technology is also an important factor in crafting an optimum long term marketing playbook. I think the world is ready to hear about bitAssets immediately.
This is the sort of marketing campaign I think we need to use on Bitcoiners: https://www.youtube.com/watch?v=k7nsBoqJ6s8
Highlight specs.
Highlight features.
Hightlight everything that Bitcoin can't do.
Highlight everything that Bitshares X can do.
The commercial above exemplifies that approach. In our comments on forums we should highlight features that Bitcoin can't support or cannot do without a hardfork.
Bytemaster will have to reveal to us the sort of features Bitcoin could never do but I would think the 5% interest is among them.
I'm not in charge of the marketing campaign but my suggestion is we the users should start talking about the sorts of transactions we are doing, the ease at which we are making money, the shield from volatility. When there is a forum thread or time when Bitcoiners are complaining about the price crashing we should be the first to remind them about Bitshares X.
Look to the console wars to learn how marketing on the specs and feature sets can work. It typically works in favor of the consoles with the best specs, most games, best price, etc. So keep talking about how much money the Bitcoiners are losing because to a poor person there is no better marketing.
This may create an "us vs. them" mentality. We should seek to capture their imaginations instead of hard selling them on features.
If you can't highlight your features then how are you supposed to capture the imagination? The only thing to distinguish one technology from another is the specs. If they feel it's "us against them" because they are too tribal to care about the technological innovation then you aren't going to capture them anyway.
If they are rational and objective then you show them that you can do stuff they can't do on their technology. If they want to do what you can do then they'll have to switch.