Exactly, other campaigns might target just payments. Fast and cheap payments (as an example).
But why should I use unknown BitShares if I can use well-known PayPal? It's also fast and even free (in the eyes of an online consumer).
So if we limit our message to "fast and cheap" - nobody will take notice.
And if we enrich this message (e.g. by saying "you'll be the ultimate owner of your money") then we need to target it to those for whom this feature matters.
Others might target businesses, create your tokens easily, cheap and send them cheaply.
So it's not meant to "everybody" but to online merchants. And not just any online merchants but those who are a bit smarter and might be interested in unconventional methods to support their marketing actions by using digital tokens.
And of course campaigns on how to make money.
Lending / Bonds at interest.
Referrals (trading, payments, etc)
Prediction markets
Or borrow it.
And this is again not targeted to "everybody". But to those we might need such tools and are capable of understanding & using them.
Advertising costs money and if we waste it on random people the results will be ineffective.
Whenever there is an advertising process there is some sort targeting, it's never meant to be addressed to "everybody".
I see your point
I guess my perspective: Find all the use cases, not just DEX that require liquidity, and price accordingly.
But you are totally right, we don't market to everybody, but hopefully we are not just targeting a niche market which is interested in crypto trading.
Agreeing with you again cheap and fast does not sell, you have to add other options.
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A bit off topic, but what attract me to Bitshares in the first place, it was a combination of things, not just one aspect.
A
interest for holding, together with shares in any other projects and, if you are inclined, the trading of derivatives.
I liked the idea of the platform to have a DFOREX together with availability to create your own assets.
Things like bitUSD which with a real 1:1 peg, could be used as a not volatile currency and as an alternative way for payments, whilst maintaining interest.
Capability to attract many type of users, especially savers, merchant, traders and remittance. Attracting merchants would have a double advantage as it will be a way to market to its customers.
Not to forget non functional features, like fast transactions, anonymity, etc, which allow us to differentiate us from other crypto alternatives.
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I think we have very similar ideas from where we started, but they have spin off in a different way.