Can you find a honest media ?
No , you can't . The best way to prevent certain people abusing the power of information is to provide more competing information , just like the media .
Anyone can be one of this position , with or without pay .
Anyone with their free time can do this .
If we dont find a way to pay people doing this, it is going to be so open to corruption its not even funny. Those who are expected to work for free can not do it indefinitely and if they do, eventually they will realize the opportunity costs--whether on their own or pointed out by someone approaching them to ask special favors. The only potential exception to this rule are those who already have substantial sums invested in the project. But even there are dangers there as power blocks form.
Asking people to work for free indefinitely is bad juju. Those who work free and can be trusted are the first we should pay because otherwise, idealism is beaten out of them as they watch to see others paid and recognize they are looked at as less valuable.
This causes either cpchances for corruption or for those people to leave and seek projects that pay for their work.
The chinese marketing volunteers should be the most keen to this feeling, knowing their history.