I like to think of BitShares as a platform for business and investors.
Exchanges such as OpenLedger, Poloniex, Shanghai Composite and even NASDAQ can prove their solvency and automate many of their internal processes.
Businesses can raise money, offer Rewards Card (loyalty) programs, utilize remittance and wealth management services, even send money to anyone in the world for under 1 cent.
Investors can invest in any number of successful businesses using BitShares' asset features.
Savers can safely store their wealth, send and receive funds in under 3 seconds.
Decentralized governance allows users to vote on new features, prices and other things they are interested in.
I think the homepage should showcase the companies that use the platform and what those companies have to offer. Free advertising for them. Automatically rotate thru a few of them with each page load (or maybe a reactjs slider).
Then, lower on the page get into the technicals of the platform.
Some life is always nice too, maybe a ticker tape across the top, live tweets at the bottom.