To me, btcjam and the like are probably hurting from bitcoin price volatility. BITUSD could solve their problem and benefit BitShares by growing the market cap.
Since I am a marketer(and not a dev), it would be my first instinct. Now I don't know if BITUSD can support it.
Are you interested personally in starting something like a BitsharesLend Mysto or are you more interested in growing the market cap?
Yes bitUSD could easily handle that. I think you are misunderstanding me.
Allow me to quote a section of the Bitshares Music Paper to help clarify.
2.2.0 PeerTracks
The first front end to use the BitShares Music technology will be the PeerTracks website. Allowing for a user friendly way for artists to harness the true power of their fans through incentivized, peer 2 peer, talent discovery. Hence, BitShares Music and PeerTracks are two separate, independent entities. PeerTracks uses the BitShares Music blockchain and adds value to the network just as Bitpay uses the Bitcoin blockchain and adds value to that. One does not own the other. If PeerTracks were to disappear, or get shut down, this would not affect the BitShares Music blockchain anymore than Bitcoin would be affected if Bitpay was shut down. It would go on as long as transactions are processed. Other front ends could pop up, whether it be websites, apps, desktop clients, etc. PeerTracks does not have a monopoly on who gets to be the front end for the blockchain. There could be dozens or hundreds of websites all bringing in value and volume to BitShares Music.
So you see it's not Bitshares Lend or btcjam or bitlendingclub, it's Bitshares Lend and btcjam and bitlendingclub.
Bitshares Lending is the blockchain (the public ledger of who owns what).
Btcjam and bitlendingclub are the "storefronts" that rely on the blockchain.
Bitshares Lending makes money when a transaction takes place (for example someone trading a loan)
Btcjam and bitlendingclub make money by issuing the loans.
This is all of course assuming we could convince btcjam and bitlendingclub to use Bitshares Lend.
Also remember that as I said before we don't need to create a new blockchain (Bitshares Lend) we could just use the Bitshares blockchain but that is up to the devs and the community.
Hope this clarifies. Here is a link to the paper if you still don't understand...
https://bitsharestalk.org/index.php?topic=9360.0