This Robinhood ad is a very good piece of advertising. The actor, the message, the language - one can feel there is a thought-out vision behind this product.
Can we produce such things within the referral program and DPOSHUB? I seriously doubt it.
Example:
If I reached out to Russel Brand and convinced him (or hired him) to actively support BitShares and most people in the community thought it was a bad idea to have him associated with BitShares - how would you prevent it? I could have good intentions but in your eyes I'll be doing a lot of damage.
Having no coordinated marketing, not even some general guidelines is a disaster waiting to happen.
I've been banging about it for some time now but nobody seems to take much notice. What is prevailing is the fear of "centralized marketing" and a general feeling that this issue is going to sort itself out.