This just got me to thinking.
Maybe a lot of people are scared to market because BitShares changes so much and it's difficult to keep up with.
Back before we knew 2.0 was coming, I used to do quite a bit of pretend-journalism and evangelizing on reddit.
I was trying to introduce new people to BTS in posts that I thought easily presented an opportunity. I was attempting to give out as accurate of info as I understood But even then it was getting ahead of me, and in a couple of the posts a respected former community member came on and basically told people to ignore me because I was full of shit (in so many words), didn't send me a courtesy pm to correct my inaccuracies or anything. I felt as though I my efforts were counterproductive, not to mention feeling like a complete idiot because I had a certain degree of respect for this person who simply wrote me off.
After that I've been too scared to market for fear of sounding like a total fool, though I did in and contribute to lists of newspapers and such in nullstreet.
But I was thinking, now that BTS 2.0 is here, we should prepare a set of standardized marketing materials, graphics, one-liners, and catchphrases, that have been VETTED and PRE-APPROVED by really smart people, that only give details that are SET IN STONE. That way people who aren't quite as smart can participate without being worried about unintentionally spreading misinformation.